Brandwave

Alpro vs Blue Diamond:Which is searched more?

In September 2026, Blue Diamond had more branded searches than Alpro among almond milk brands worldwide. Blue Diamond was estimated to have 390K branded searches compared to Alpro’s 110K, and held a 63.4% Share of Search versus Alpro’s 17.9%. These are worldwide searches for English-language branded terms.

Share of Search among almond milk brands worldwide in September 2026Which is more popular in search, Alpro or Blue Diamond?
Alpro17.9%110K searches
vs
Blue Diamond63.4%390K searches

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Which is more popular in search, Alpro or Blue Diamond?

Compare the almond milk brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alpro and Blue Diamond among almond milk brands worldwide, by month

Share of Search by month for Blue Diamond, Alpro. The figures are in the table below the chart.

View monthly share of search table
MonthBlue DiamondAlproSo GoodCalifia FarmsAlmond Breeze
Oct 202555.9%23.3%13%5.2%2.6%
Nov 202559%20.1%13.7%4.5%2.7%
Dec 202566.2%15.3%12.7%3.7%2.1%
Jan 202660.4%20.7%11.5%4.6%2.8%
Feb 202662.3%21.6%9.8%3.9%2.4%
Mar 202660.7%21%11.7%4.4%2.3%
Apr 202656.4%23.6%13.1%4.3%2.6%
May 202661.1%21.1%11.8%3.6%2.3%
Jun 202663.3%18%12.4%3.8%2.4%
Jul 202663.4%17.9%12.3%4%2.4%
Aug 202663.1%17.8%12.2%4%2.9%
Sep 202663.4%17.9%12.3%4%2.4%

How has the Alpro and Blue Diamond comparison changed over the last 12 months?

  • Blue Diamond was ahead of Alpro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alpro’s estimated Share of Search among almond milk brands worldwide moved from 23.3% to 17.9%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among almond milk brands worldwide moved from 55.9% to 63.4%, and its estimated monthly branded searches moved from 323K to 390K.

How did search popularity change for almond milk brands worldwide in September 2026?

  1. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.

  2. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Other head-to-heads among almond milk brands

How each brand is measured

Brandwave collects information about searches that people make online using Alpro’s and Blue Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpro

1 branded search term

  • alpro

Blue Diamond

2 branded search terms

  • blue diamond
  • blue diamond almonds

How the Brand Demand Index is measured

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