Blueair vs IQAir:Which is more popular?
In September 2026, IQAir had more branded searches than Blueair among air purifier brands worldwide. IQAir had about 1.5 million branded searches, while Blueair had 110,000. IQAir made up 71.7% of all air purifier brand searches we track, and Blueair accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about air purifier brands, Blueair appeared in three of the five answers and IQAir in one. Blueair was mentioned before IQAir in every answer that named either.
Who do people search for more?
IQAir, about 14 searches for every 1 for Blueair
Who does AI mention more?
Blueair, mentioned in 3 of 5 answers, IQAir in 1
Who does AI recommend more?
Blueair, named ahead of IQAir in 3 of 3 answers
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Top air purifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blueair was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IQAir was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blueair was listed before IQAir in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Levoit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Blueair3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Winix3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- IQAir1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AirDoctor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air purifier brands
5 answers
Asked ChatGPT
“Which air purifier brand should I buy?”
Asked ChatGPT
“What are the best air purifier brands?”
Asked ChatGPT
“What's the best air purifier brand for allergy relief?”
Searched Google, AI Overview
“best air purifier”
Searched Google, AI Overview
“air purifier for allergies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blueair or IQAir more popular in search?
This chart shows how often people search Google for Blueair and IQAir by name. Each line represents a brand's share of searches for all six air purifier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for IQAir, Blueair. The figures are in the table below the chart.
View monthly share of searches table
| Month | IQAir | Coway | Levoit | Blueair | Winix | AirDoctor |
|---|---|---|---|---|---|---|
| Oct 2025 | 14.6% | 38.2% | 26.7% | 17% | 2.8% | 0.69% |
| Nov 2025 | 33.2% | 30.2% | 18.8% | 14.6% | 2.4% | 0.89% |
| Dec 2025 | 42.3% | 24% | 19.7% | 11.3% | 2.1% | 0.63% |
| Jan 2026 | 25.7% | 30.8% | 26.4% | 13.8% | 2.8% | 0.46% |
| Feb 2026 | 20.8% | 30.1% | 29.5% | 16.4% | 2.7% | 0.54% |
| Mar 2026 | 16.7% | 34.1% | 28.8% | 16% | 3.9% | 0.54% |
| Apr 2026 | 17.3% | 34.1% | 29.7% | 14.9% | 3.3% | 0.66% |
| May 2026 | 12.1% | 36.6% | 32.2% | 15.1% | 2.7% | 1.2% |
| Jun 2026 | 9.5% | 35.3% | 33.4% | 17.7% | 2.6% | 1.4% |
| Jul 2026 | 26.8% | 28.2% | 27.5% | 14.3% | 2.4% | 0.86% |
| Aug 2026 | 37.1% | 24.8% | 23.8% | 11.9% | 1.8% | 0.57% |
| Sep 2026 | 71.7% | 11.8% | 10.2% | 5.3% | 0.86% | 0.23% |
How has the Blueair and IQAir comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: IQAir took it in November 2025, Blueair took it in May 2026, IQAir took it in July 2026.
- Across the 12 months ending September 2026, Blueair’s share of searches among air purifier brands worldwide moved from 17% to 5.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, IQAir’s share of searches among air purifier brands worldwide moved from 14.6% to 71.7%, and its estimated monthly branded searches moved from 94.7K to 1.5M.
How did search popularity change for air purifier brands worldwide in September 2026?
2 changes
In September 2026, IQAir gained share of searches among air purifier brands worldwide, from 37.1% to 71.7%.
In September 2026, Blueair lost share of searches among air purifier brands worldwide, from 11.9% to 5.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Blueair’s and IQAir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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