Brandwave

Synthflow vs Vapi:Which is more popular?

In September 2026, Vapi had more branded searches than Synthflow among AI voice agents worldwide. Vapi had about 18,100 branded searches, while Synthflow had 4,400. Vapi made up 15.5% of all AI voice agent searches we track, and Synthflow accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about AI voice agents, Synthflow and Vapi each appeared in four of the five answers. Vapi was mentioned before Synthflow in four out of five answers.

Among AI voice agents worldwide in September 2026

Who do people search for more?

Vapi, about 4 searches for every 1 for Synthflow

Vapi 18.1K searchesSynthflow 4.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Synthflow in 4 of 5Vapi in 4 of 5

Who does AI recommend more?

Vapi, named ahead of Synthflow in 4 of 5 answers

Vapi first in 4Synthflow first in 1

Follow Synthflow vs Vapi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI voice agents in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Synthflow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vapi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vapi was listed before Synthflow in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Retell AI1st
  2. Vapi2nd
  3. Synthflow3rd
  4. Bland AI4th
  5. Voiceflow5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Retell AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bland AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vapi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Synthflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voiceflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI voice agents

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Synthflow or Vapi more popular in search?

This chart shows how often people search Google for Synthflow and Vapi by name. Each line represents a brand's share of searches for all five AI voice agents we track, month by month, from English-language searches worldwide.

Synthflow and Vapi among AI voice agents worldwide, by month

Share of searches by month for Vapi, Synthflow. The figures are in the table below the chart.

View monthly share of searches table
MonthRetell AIVapiVoiceflowBland AISynthflow
Oct 202539.5%17.7%26.4%8.5%7.9%
Nov 202540.1%18%26.9%8.5%6.6%
Dec 202545%16.5%24.6%7.8%6%
Jan 202646.3%16.9%20.7%9.9%6.2%
Feb 202645.9%16.8%20.5%11.7%5%
Mar 202643.8%19.6%19.6%11.2%5.9%
Apr 202645.2%20.2%20.2%9.5%4.9%
May 202644.8%24.5%16.4%9.3%4.9%
Jun 202644.3%19.8%19.8%11.3%4.8%
Jul 202645.9%20.6%16.8%11.7%5%
Aug 202654.3%16.3%16.3%9.2%4%
Sep 202651.9%15.5%15.5%13.3%3.8%

How has the Synthflow and Vapi comparison changed over the last 12 months?

3 findings
  • Vapi was ahead of Synthflow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Synthflow’s share of searches among AI voice agents worldwide moved from 7.9% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
  • Across the 12 months ending September 2026, Vapi’s share of searches among AI voice agents worldwide moved from 17.7% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for AI voice agents worldwide in September 2026?

2 changes
  1. In September 2026, Vapi lost share of searches among AI voice agents worldwide, from 16.3% to 15.5%.

  2. Estimated monthly branded searches for Synthflow worldwide fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Synthflow’s and Vapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Synthflow

1 branded search term

  • synthflow

Vapi

1 branded search term

  • vapi ai

How the Brand Demand Index is measured

Other head-to-heads among AI voice agents

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.