Brandwave

LangSmith vs Mabl:Which is more popular?

In September 2026, LangSmith had more branded searches than Mabl among AI testing tools worldwide. LangSmith had about 74,000 branded searches, while Mabl had 6,600. LangSmith made up 54% of all AI testing tool searches we track, and Mabl accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about AI testing tools, Mabl appeared in three of the five answers and LangSmith in two. LangSmith and Mabl were each mentioned first in two of the four answers.

Among AI testing tools worldwide in September 2026

Who do people search for more?

LangSmith, about 11 searches for every 1 for Mabl

LangSmith 74K searchesMabl 6.6K searches

Who does AI mention more?

Mabl, mentioned in 3 of 5 answers, LangSmith in 2

Mabl in 3 of 5LangSmith in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

LangSmith first in 2Mabl first in 2

Follow LangSmith vs Mabl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mabl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LangSmith was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LangSmith and Mabl were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeepEval1st
  2. Promptfoo2nd
  3. Momentic3rd
  4. Mabl4th
  5. Testim5th
  6. Applitools6th
  7. LangSmith7th
  8. QA Wolf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mabl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LangSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Promptfoo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeepEval2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Testim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Momentic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Applitools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QA Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI testing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is LangSmith or Mabl more popular in search?

This chart shows how often people search Google for LangSmith and Mabl by name. Each line represents a brand's share of searches for all eight AI testing tools we track, month by month, from English-language searches worldwide.

LangSmith and Mabl among AI testing tools worldwide, by month

Share of searches by month for LangSmith, Mabl. The figures are in the table below the chart.

View monthly share of searches table
MonthLangSmithPromptfooDeepEvalApplitoolsMablTestimMomenticQA Wolf
Oct 202555.9%7.5%9.1%5%7.5%9.1%1.8%4%
Nov 202554.5%8.9%8.9%4.9%7.3%8.9%2.7%3.9%
Dec 202556.9%9.3%9.3%5.1%6.2%7.6%2.2%3.3%
Jan 202649.8%10%10%10%6.7%8.1%2%3.6%
Feb 202652.2%10.4%10.4%5.7%7%8.5%2%3.7%
Mar 202640.7%33.3%6.7%3.6%5.4%5.4%2%2.9%
Apr 202652.5%15.7%8.6%4.7%5.7%7%2.1%3.6%
May 202657.5%14.1%9.4%3.4%5.2%5.2%1.8%3.4%
Jun 202656.1%13.8%11.2%2.7%5%5%2.2%3.9%
Jul 202657.9%14.2%11.6%2.8%4.2%4.2%2.3%2.8%
Aug 202654%16.2%13.2%2.6%4.8%3.9%2.6%2.6%
Sep 202654%16.2%10.8%4.8%4.8%3.9%3.2%2.2%

How has the LangSmith and Mabl comparison changed over the last 12 months?

3 findings
  • LangSmith was ahead of Mabl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LangSmith’s share of searches among AI testing tools worldwide moved from 55.9% to 54%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Mabl’s share of searches among AI testing tools worldwide moved from 7.5% to 4.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for AI testing tools worldwide in September 2026?

2 changes
  1. In September 2026, Applitools overtook Mabl and 2 others to rank 4th among AI testing tools worldwide, with 4.8% of the searches.

  2. Estimated monthly branded searches for Mabl worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LangSmith’s and Mabl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LangSmith

1 branded search term

  • langsmith

Mabl

1 branded search term

  • mabl

How the Brand Demand Index is measured

Other head-to-heads among AI testing tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.