Brandwave

Frase vs Surfer SEO:Which is more popular?

In September 2026, Surfer SEO had more branded searches than Frase among AI SEO tools worldwide. Surfer SEO had about 22,200 branded searches, while Frase had 2,490. Surfer SEO made up 69.7% of all AI SEO tool searches we track, and Frase accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about AI SEO tools, Surfer SEO appeared in all five answers and Frase in four. Surfer SEO was mentioned before Frase in every answer.

Among AI SEO tools worldwide in September 2026

Who do people search for more?

Surfer SEO, about 9 searches for every 1 for Frase

Surfer SEO 22.2K searchesFrase 2.5K searches

Who does AI mention more?

Surfer SEO, mentioned in every answer we collected

Surfer SEO in 5 of 5Frase in 4 of 5

Who does AI recommend more?

Surfer SEO, named ahead of Frase in every answer

Surfer SEO first in 5Frase never first

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Top AI SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Surfer SEO appeared in all five answers. Frase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Surfer SEO was listed before Frase in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Surfer SEO1st
  2. Frase2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Surfer SEO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI SEO tools

5 answers

  • Asked ChatGPT

    “Which AI SEO tool should I use?”

    1. 2Surfer SEO
    2. 4Frase

  • Asked ChatGPT

    “What are the best AI SEO tools?”

    1. 3Surfer SEO
    2. 4Frase

  • Asked ChatGPT

    “What's the best AI SEO tool for content optimisation?”

    1. 1Surfer SEO
    2. 2Frase

  • Searched Google, AI Overview

    “ai seo tools”

    1. 2Surfer SEO

  • Searched Google, AI Overview

    “content optimisation tool”

    1. 2Surfer SEO
    2. 3Frase

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Frase or Surfer SEO more popular in search?

This chart shows how often people search Google for Frase and Surfer SEO by name. Each line represents a brand's share of searches for all seven AI SEO tools we track, month by month, from English-language searches worldwide.

Frase and Surfer SEO among AI SEO tools worldwide, by month

Share of searches by month for Surfer SEO, Frase. The figures are in the table below the chart.

View monthly share of searches table
MonthSurfer SEOFrase
Nov 202570.3%3.6%
Dec 202573.4%2.9%
Jan 202672.9%3.4%
Feb 202672%4.1%
Mar 202674.8%3%
Apr 202673.2%4.2%
May 202668.8%8.1%
Jun 202667.6%8.2%
Jul 202669%8.7%
Aug 202667.4%8.5%
Sep 202669.7%7.8%
Oct 2026——

How has branded search for Frase and Surfer SEO changed worldwide over the last 12 months?

3 findings
  • Surfer SEO was ahead of Frase in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Frase’s share of searches among AI SEO tools worldwide moved from 3.6% to 7.8%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
  • Across the 11 months ending September 2026, Surfer SEO’s share of searches among AI SEO tools worldwide moved from 70.3% to 69.7%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

How did search popularity change for AI SEO tools worldwide in September 2026?

2 changes

  1. In September 2026, Surfer SEO gained share of searches among AI SEO tools worldwide, from 67.4% to 69.7%.

  2. In September 2026, Frase lost share of searches among AI SEO tools worldwide, from 8.5% to 7.8%.

How are Frase’s and Surfer SEO’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frase’s and Surfer SEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frase

3 branded search terms

  • frase content optimization
  • frase seo
  • frase.io

Surfer SEO

1 branded search term

  • surfer seo

How the Brand Demand Index is measured

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