Brandwave

ElevenLabs vs Suno:Which is more popular?

In September 2026, ElevenLabs had more branded searches than Suno among AI music generators worldwide. ElevenLabs had about 7.1 million branded searches, while Suno had 4.1 million. ElevenLabs made up 62.7% of all AI music generator searches we track, and Suno accounted for 36.2%. When we asked ChatGPT and Google AI Overviews about AI music generators, Suno appeared in all five answers and ElevenLabs in three. Suno was mentioned before ElevenLabs in every answer.

Among AI music generators worldwide in September 2026

Who do people search for more?

ElevenLabs, about 73% more searches than Suno

ElevenLabs 7.1M searchesSuno 4.1M searches

Who does AI mention more?

Suno, mentioned in every answer we collected

Suno in 5 of 5ElevenLabs in 3 of 5

Who does AI recommend more?

Suno, named ahead of ElevenLabs in every answer

Suno first in 3ElevenLabs never first

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Top AI music generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suno appeared in all five answers. ElevenLabs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Suno was listed before ElevenLabs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Suno1st
  2. Udio2nd
  3. ElevenLabs3rd
  4. AIVA4th
  5. Soundraw5th
  6. Boomy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ElevenLabs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Udio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AIVA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soundraw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boomy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI music generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is ElevenLabs or Suno more popular in search?

This chart shows how often people search Google for ElevenLabs and Suno by name. Each line represents a brand's share of searches for all six AI music generators we track, month by month, from English-language searches worldwide.

ElevenLabs and Suno among AI music generators worldwide, by month

Share of searches by month for ElevenLabs, Suno. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsSunoUdioSoundrawBoomyAIVA
Oct 202563%35.4%0.64%0.52%0.35%0.09%
Nov 202558.2%40.4%0.6%0.49%0.27%0.08%
Dec 202557%41.6%0.62%0.41%0.28%0.07%
Jan 202662%36.8%0.54%0.36%0.24%0.05%
Feb 202662.6%36.1%0.65%0.36%0.24%0.05%
Mar 202666.8%32%0.58%0.39%0.21%0.04%
Apr 202657.9%40.8%0.74%0.33%0.22%0.04%
May 202657.9%40.7%0.9%0.27%0.15%0.04%
Jun 202662.5%36.4%0.8%0.16%0.13%0.03%
Jul 202662.5%36.4%0.8%0.16%0.11%0.03%
Aug 202661.9%37.1%0.67%0.16%0.13%0.03%
Sep 202662.7%36.2%0.8%0.16%0.11%0.04%

How has the ElevenLabs and Suno comparison changed over the last 12 months?

3 findings
  • ElevenLabs was ahead of Suno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI music generators worldwide moved from 63% to 62.7%, and its estimated monthly branded searches moved from 6M to 7.1M.
  • Across the 12 months ending September 2026, Suno’s share of searches among AI music generators worldwide moved from 35.4% to 36.2%, and its estimated monthly branded searches moved from 3.4M to 4.1M.

How did search popularity change for AI music generators worldwide in September 2026?

2 changes

  1. In September 2026, ElevenLabs gained share of searches among AI music generators worldwide, from 61.9% to 62.7%.

  2. In September 2026, Suno lost share of searches among AI music generators worldwide, from 37.1% to 36.2%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ and Suno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ElevenLabs

23 branded search terms

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs music
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Suno

1 branded search term

  • suno ai

How the Brand Demand Index is measured

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