Brandwave

Merlin vs Monica:Which is more popular?

In September 2026, Monica had more branded searches than Merlin among AI browser extensions worldwide. Monica had about 90,500 branded searches, while Merlin had 60,500. Monica made up 34.6% of all AI browser extension searches we track, and Merlin accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about AI browser extensions, Monica appeared in three of the five answers and Merlin in two. Monica was mentioned before Merlin in every answer that named either.

Among AI browser extensions worldwide in September 2026

Who do people search for more?

Monica, about 50% more searches than Merlin

Monica 90.5K searchesMerlin 60.5K searches

Who does AI mention more?

Monica, mentioned in 3 of 5 answers, Merlin in 2

Monica in 3 of 5Merlin in 2 of 5

Who does AI recommend more?

Monica, named ahead of Merlin in 3 of 3 answers

Monica first in 3Merlin never first

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Top AI browser extensions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monica was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Merlin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Monica was listed before Merlin in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Perplexity1st
  2. Sider2nd
  3. Monica3rd
  4. Grammarly4th
  5. Merlin5th
  6. Harpa5th
  7. MaxAI7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Monica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grammarly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perplexity3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merlin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sider2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harpa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MaxAI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI browser extensions

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Merlin or Monica more popular in search?

This chart shows how often people search Google for Merlin and Monica by name. Each line represents a brand's share of searches for all seven AI browser extensions we track, month by month, from English-language searches worldwide.

Merlin and Monica among AI browser extensions worldwide, by month

Share of searches by month for Monica, Merlin. The figures are in the table below the chart.

View monthly share of searches table
MonthMonicaGrammarlyMerlinSiderHarpaMaxAIPerplexity
Oct 202530.4%27.8%20.4%16.7%2.7%1.5%0.43%
Nov 202531.1%24.8%20.9%17.1%3.4%2.3%0.37%
Dec 202528.4%37.9%15.5%12.7%3.1%2.1%0.31%
Jan 202628.4%33.7%19%12.7%3.8%2.1%0.28%
Feb 202635.8%32.1%16.1%10.8%3.2%1.8%0.23%
Mar 202639.4%28.9%14.5%11.8%3.5%1.6%0.21%
Apr 202631%34.2%17.1%11.4%4.2%1.9%0.25%
May 202630.1%33.8%16.5%13.5%4%1.8%0.24%
Jun 202631.9%29.1%21.3%11.7%3.5%2.3%0.21%
Jul 202633.1%30.2%22.1%9.9%3%1.6%0.18%
Aug 202634.5%27.3%23%10.3%3.1%1.7%0.15%
Sep 202634.6%24.6%23.1%12.7%3.1%1.7%0.18%

How has the Merlin and Monica comparison changed over the last 12 months?

3 findings
  • Monica was ahead of Merlin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Merlin’s share of searches among AI browser extensions worldwide moved from 20.4% to 23.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
  • Across the 12 months ending September 2026, Monica’s share of searches among AI browser extensions worldwide moved from 30.4% to 34.6%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for AI browser extensions worldwide in September 2026?

2 changes
  1. Monica’s share of searches among AI browser extensions worldwide has gained ground for 3 months in a row, from 31.9% to 34.6% in September 2026.

  2. Merlin’s share of searches among AI browser extensions worldwide has gained ground for 3 months in a row, from 21.3% to 23.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Merlin’s and Monica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Merlin

1 branded search term

  • merlin ai

Monica

1 branded search term

  • monica ai

How the Brand Demand Index is measured

Other head-to-heads among AI browser extensions

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