BILL vs Upflow:Which is more popular?
In September 2026, BILL had more branded searches than Upflow among accounts receivable automation platforms worldwide. BILL had about 44,400 branded searches, while Upflow had 4,460. BILL made up 45% of all accounts receivable automation platform searches we track, and Upflow accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about accounts receivable automation platforms, BILL appeared in three of the five answers and Upflow in two. BILL and Upflow were each mentioned first in two of the four answers that named either.
Who do people search for more?
BILL, about 10 searches for every 1 for Upflow
Who does AI mention more?
BILL, mentioned in 3 of 5 answers, Upflow in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top accounts receivable automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BILL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Upflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BILL and Upflow were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HighRadius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Versapay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Billtrust4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BILL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chaser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Upflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tesorio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YayPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounts receivable automation platforms
5 answers
Asked ChatGPT
“Which accounts receivable automation platform should I use?”
Asked ChatGPT
“What are the best accounts receivable automation platforms?”
Asked ChatGPT
“What's the best accounts receivable automation platform for collecting payments?”
Searched Google, AI Overview
“accounts receivable automation”
Searched Google, AI Overview
“accounts receivable software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BILL or Upflow more popular in search?
This chart shows how often people search Google for BILL and Upflow by name. Each line represents a brand's share of searches for all nine accounts receivable automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for BILL, Upflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | BILL | HighRadius | Billtrust | Versapay | Upflow | Tesorio | YayPay | Chaser | Esker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 21.6% | 9.6% | 9.6% | 3.5% | 1.8% | 0.97% | 0.39% | 0.07% |
| Nov 2025 | 49.6% | 25% | 9.1% | 9% | 4.1% | 1.8% | 0.98% | 0.39% | 0.06% |
| Dec 2025 | 49.7% | 25% | 9.1% | 9.1% | 4.1% | 1.8% | 0.98% | 0.31% | 0.03% |
| Jan 2026 | 48.4% | 24.4% | 8.9% | 10.8% | 4% | 2.1% | 0.96% | 0.47% | 0.03% |
| Feb 2026 | 48.4% | 24.4% | 8.9% | 10.8% | 4% | 2.1% | 0.96% | 0.44% | 0.04% |
| Mar 2026 | 52.1% | 21.5% | 9.5% | 9.5% | 4.3% | 1.8% | 0.84% | 0.41% | 0.04% |
| Apr 2026 | 44.8% | 27.4% | 10% | 10% | 4.5% | 1.9% | 0.89% | 0.4% | 0.05% |
| May 2026 | 49.7% | 24.9% | 9.1% | 9.1% | 4.1% | 1.8% | 0.8% | 0.51% | 0.03% |
| Jun 2026 | 51.6% | 25.9% | 7.7% | 7.7% | 4.2% | 1.6% | 0.84% | 0.38% | 0.02% |
| Jul 2026 | 46.5% | 28.4% | 8.5% | 8.5% | 4.7% | 2% | 0.92% | 0.55% | 0.02% |
| Aug 2026 | 47.1% | 28.8% | 8.6% | 8.6% | 3.9% | 1.7% | 0.76% | 0.53% | 0.02% |
| Sep 2026 | 45% | 27.5% | 10% | 10% | 4.5% | 1.6% | 0.89% | 0.37% | 0.03% |
How has the BILL and Upflow comparison changed over the last 12 months?
3 findings
- BILL was ahead of Upflow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BILL’s share of searches among accounts receivable automation platforms worldwide moved from 52.4% to 45%, and its estimated monthly branded searches moved from 54.3K to 44.4K.
- Across the 12 months ending September 2026, Upflow’s share of searches among accounts receivable automation platforms worldwide moved from 3.5% to 4.5%, and its estimated monthly branded searches moved from 3.7K to 4.5K.
How did search popularity change for accounts receivable automation platforms worldwide in September 2026?
2 changes
In September 2026, Upflow gained share of searches among accounts receivable automation platforms worldwide, from 3.9% to 4.5%.
In September 2026, BILL lost share of searches among accounts receivable automation platforms worldwide, from 47.1% to 45%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using BILL’s and Upflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among accounts receivable automation platforms
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