Brandwave

How popular isUpflow?

In September 2026, people searched for Upflow by name about 4,460 times worldwide, a 21.5% increase from the previous year. These searches made up 4.5% of all global accounts receivable automation platform searches, placing Upflow fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about accounts receivable automation platforms, Upflow appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Upflow is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. BILLShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. HighRadiusShare of searches 27.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BilltrustShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. VersapayShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. UpflowShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top accounts receivable automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Upflow is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HighRadius1st
  2. Versapay2nd
  3. Billtrust3rd
  4. Upflow4th
  5. BILL5th
  6. Chaser6th
  7. Tesorio7th
  8. Esker8th
  9. YayPay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HighRadius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Versapay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billtrust4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BILL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chaser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesorio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Esker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YayPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounts receivable automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which accounts receivable automation platforms compete with Upflow?

Upflow against accounts receivable automation platforms worldwide, by month

Share of searches by month for BILL, HighRadius, Billtrust, Versapay, Upflow. The figures are in the table below the chart.

View monthly share of searches table
MonthBILLHighRadiusBilltrustVersapayUpflowTesorioYayPayChaserEsker
Oct 202552.4%21.6%9.6%9.6%3.5%1.8%0.97%0.39%0.07%
Nov 202549.6%25%9.1%9%4.1%1.8%0.98%0.39%0.06%
Dec 202549.7%25%9.1%9.1%4.1%1.8%0.98%0.31%0.03%
Jan 202648.4%24.4%8.9%10.8%4%2.1%0.96%0.47%0.03%
Feb 202648.4%24.4%8.9%10.8%4%2.1%0.96%0.44%0.04%
Mar 202652.1%21.5%9.5%9.5%4.3%1.8%0.84%0.41%0.04%
Apr 202644.8%27.4%10%10%4.5%1.9%0.89%0.4%0.05%
May 202649.7%24.9%9.1%9.1%4.1%1.8%0.8%0.51%0.03%
Jun 202651.6%25.9%7.7%7.7%4.2%1.6%0.84%0.38%0.02%
Jul 202646.5%28.4%8.5%8.5%4.7%2%0.92%0.55%0.02%
Aug 202647.1%28.8%8.6%8.6%3.9%1.7%0.76%0.53%0.02%
Sep 202645%27.5%10%10%4.5%1.6%0.89%0.37%0.03%
  1. 1.BILL

    45%

    Held 1st. 44.4K estimated branded searches, -0.07% vs prior month. Share -2.1 points.

  2. 2.HighRadius

    27.5%

    Held 2nd. 27.2K estimated branded searches, -0.07% vs prior month. Share -1.3 points.

  3. Held 3rd. 9.9K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  4. Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.Upflow

    4.5%

    Held 5th. 4.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  6. 6.Tesorio

    1.6%

    Held 6th. 1.6K estimated branded searches, -0.61% vs prior month. Share -0.1 points.

  7. 7.YayPay

    0.89%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Chaser

    0.37%

    Held 8th. 370 estimated branded searches, -26% vs prior month. Share -0.2 points.

  9. 9.Esker

    0.03%

    Held 9th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Upflow and its closest rivals

Every comparison with Upflow

7 comparisons

How has branded search demand for Upflow changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upflow worldwide rose from 3.7K to 4.5K.
  • Across the 12 months ending September 2026, Upflow’s share of searches among accounts receivable automation platforms worldwide increased from 3.5% to 4.5%.
  • Across the 12 months ending September 2026, Upflow’s share of searches among accounts receivable automation platforms worldwide peaked at 4.7% in July 2026 and was lowest at 3.5% in October 2025.

How did search popularity change for accounts receivable automation platforms worldwide in September 2026?

6 changes
  1. In September 2026, Versapay gained share of searches among accounts receivable automation platforms worldwide, from 8.6% to 10%.

  2. In September 2026, Billtrust gained share of searches among accounts receivable automation platforms worldwide, from 8.6% to 10%.

  3. In September 2026, Upflow gained share of searches among accounts receivable automation platforms worldwide, from 3.9% to 4.5%.

  4. In September 2026, BILL lost share of searches among accounts receivable automation platforms worldwide, from 47.1% to 45%.

  5. In September 2026, HighRadius lost share of searches among accounts receivable automation platforms worldwide, from 28.8% to 27.5%.

  6. Estimated monthly branded searches for Esker worldwide fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are Upflow’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Upflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upflow
  • upflow io
  • upflow software

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How the Brand Demand Index is measured

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Is Upflow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.