Brandwave

Protolabs vs Xometry:Which is more popular?

In September 2026, Xometry had more branded searches than Protolabs among 3D printing services worldwide. Xometry had about 90,500 branded searches, while Protolabs had 49,500. Xometry made up 39.4% of all 3D printing service searches we track, and Protolabs accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about 3D printing services, Xometry appeared in all five answers and Protolabs in four. Xometry was mentioned before Protolabs in every answer.

Among 3D printing services worldwide in September 2026

Who do people search for more?

Xometry, about 83% more searches than Protolabs

Xometry 90.5K searchesProtolabs 49.5K searches

Who does AI mention more?

Xometry, mentioned in every answer we collected

Xometry in 5 of 5Protolabs in 4 of 5

Who does AI recommend more?

Xometry, named ahead of Protolabs in every answer

Xometry first in 5Protolabs never first

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Top 3D printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xometry appeared in all five answers. Protolabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xometry was listed before Protolabs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xometry1st
  2. Craftcloud2nd
  3. Protolabs3rd
  4. Sculpteo4th
  5. JLC3DP5th
  6. Stratasys–
  7. 3D Systems–
  8. Shapeways–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xometry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Craftcloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Protolabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLC3DP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sculpteo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stratasys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 3D Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shapeways0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about 3D printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Protolabs or Xometry more popular in search?

This chart shows how often people search Google for Protolabs and Xometry by name. Each line represents a brand's share of searches for all eight 3D printing services we track, month by month, from English-language searches worldwide.

Protolabs and Xometry among 3D printing services worldwide, by month

Share of searches by month for Xometry, Protolabs. The figures are in the table below the chart.

View monthly share of searches table
MonthXometryProtolabsStratasysJLC3DP3D SystemsCraftcloudShapewaysSculpteo
Oct 202538.4%21%14%6.3%7.7%3.4%6.3%2.8%
Nov 202534.7%23.2%15.5%6.9%7%3.1%6.9%2.5%
Dec 202536.7%20.1%13.5%9%7.4%3.3%7.3%2.7%
Jan 202638.6%21.1%14.1%7.7%6.4%3.5%6.3%2.3%
Feb 202640.6%22.2%12.2%8.1%5.5%3.6%5.4%2.4%
Mar 202639.1%21.4%11.7%7.8%6.4%4.3%6.4%2.9%
Apr 202639.9%21.8%11.9%8%5.4%5.3%5.3%2.4%
May 202636.6%20.1%13.4%9%7.4%4.9%6%2.7%
Jun 202640.5%22.2%12.1%6.6%5.5%4.4%6.6%2%
Jul 202643%23.5%8.6%8.6%4.7%4.7%4.7%2.1%
Aug 202636.7%24.6%11%9%6%6%4.9%1.8%
Sep 202639.4%21.5%14.4%7.9%5.3%5.3%4.3%1.9%

How has the Protolabs and Xometry comparison changed over the last 12 months?

3 findings
  • Xometry was ahead of Protolabs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Protolabs’ share of searches among 3D printing services worldwide moved from 21% to 21.5%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Xometry’s share of searches among 3D printing services worldwide moved from 38.4% to 39.4%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for 3D printing services worldwide in September 2026?

2 changes
  1. In September 2026, Xometry gained share of searches among 3D printing services worldwide, from 36.7% to 39.4%.

  2. In September 2026, Protolabs lost share of searches among 3D printing services worldwide, from 24.6% to 21.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Protolabs’ and Xometry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Protolabs

1 branded search term

  • protolabs

Xometry

1 branded search term

  • xometry

How the Brand Demand Index is measured

Other head-to-heads among 3D printing services

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