Brandwave

Protolabs vs Stratasys:Which is more popular?

In September 2026, Protolabs had more branded searches than Stratasys among 3D printing services worldwide. Protolabs had about 49,500 branded searches, while Stratasys had 33,100. Protolabs made up 21.5% of all 3D printing service searches we track, and Stratasys accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about 3D printing services, Protolabs appeared in four of the five answers and Stratasys in none.

Among 3D printing services worldwide in September 2026

Who do people search for more?

Protolabs, about 50% more searches than Stratasys

Protolabs 49.5K searchesStratasys 33.1K searches

Who does AI mention more?

Protolabs, mentioned in 4 of 5 answers, Stratasys in 0

Protolabs in 4 of 5Stratasys in 0 of 5

Who does AI recommend more?

Protolabs, the only one of the two named

Protolabs first in 4Stratasys never named

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Top 3D printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Protolabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stratasys did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xometry1st
  2. Craftcloud2nd
  3. Protolabs3rd
  4. Sculpteo4th
  5. JLC3DP5th
  6. Stratasys–
  7. 3D Systems–
  8. Shapeways–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xometry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Craftcloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Protolabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLC3DP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sculpteo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stratasys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 3D Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shapeways0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about 3D printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Protolabs or Stratasys more popular in search?

This chart shows how often people search Google for Protolabs and Stratasys by name. Each line represents a brand's share of searches for all eight 3D printing services we track, month by month, from English-language searches worldwide.

Protolabs and Stratasys among 3D printing services worldwide, by month

Share of searches by month for Protolabs, Stratasys. The figures are in the table below the chart.

View monthly share of searches table
MonthXometryProtolabsStratasysJLC3DP3D SystemsCraftcloudShapewaysSculpteo
Oct 202538.4%21%14%6.3%7.7%3.4%6.3%2.8%
Nov 202534.7%23.2%15.5%6.9%7%3.1%6.9%2.5%
Dec 202536.7%20.1%13.5%9%7.4%3.3%7.3%2.7%
Jan 202638.6%21.1%14.1%7.7%6.4%3.5%6.3%2.3%
Feb 202640.6%22.2%12.2%8.1%5.5%3.6%5.4%2.4%
Mar 202639.1%21.4%11.7%7.8%6.4%4.3%6.4%2.9%
Apr 202639.9%21.8%11.9%8%5.4%5.3%5.3%2.4%
May 202636.6%20.1%13.4%9%7.4%4.9%6%2.7%
Jun 202640.5%22.2%12.1%6.6%5.5%4.4%6.6%2%
Jul 202643%23.5%8.6%8.6%4.7%4.7%4.7%2.1%
Aug 202636.7%24.6%11%9%6%6%4.9%1.8%
Sep 202639.4%21.5%14.4%7.9%5.3%5.3%4.3%1.9%

How has the Protolabs and Stratasys comparison changed over the last 12 months?

3 findings
  • Protolabs was ahead of Stratasys in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Protolabs’ share of searches among 3D printing services worldwide moved from 21% to 21.5%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Stratasys’ share of searches among 3D printing services worldwide moved from 14% to 14.4%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for 3D printing services worldwide in September 2026?

2 changes
  1. In September 2026, Stratasys gained share of searches among 3D printing services worldwide, from 11% to 14.4%.

  2. In September 2026, Protolabs lost share of searches among 3D printing services worldwide, from 24.6% to 21.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Protolabs’ and Stratasys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Protolabs

1 branded search term

  • protolabs

Stratasys

1 branded search term

  • stratasys

How the Brand Demand Index is measured

Other head-to-heads among 3D printing services

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