How popular isYu-Gi-Oh! in search?
In September 2026, there were an estimated 823K branded searches for Yu-Gi-Oh! worldwide which held steady over the last 12 months. Yu-Gi-Oh! holds 85.5% estimated Share of Search among trading card games worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yu-Gi-Oh!85.5%
One Piece Card Game9.4%
Disney Lorcana5.1%
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Which trading card games compete with Yu-Gi-Oh!?
Share of Search by month for Yu-Gi-Oh!, One Piece Card Game, Disney Lorcana. The figures are in the table below the chart.
View monthly share of search table
| Month | Yu-Gi-Oh! | One Piece Card Game | Disney Lorcana |
|---|---|---|---|
| Oct 2025 | 81.7% | 13.4% | 4.9% |
| Nov 2025 | 84.5% | 11.3% | 4.2% |
| Dec 2025 | 85.2% | 11.4% | 3.4% |
| Jan 2026 | 77.9% | 19% | 3.1% |
| Feb 2026 | 80% | 16.1% | 3.9% |
| Mar 2026 | 83% | 13.6% | 3.3% |
| Apr 2026 | 80% | 16.1% | 3.9% |
| May 2026 | 84.5% | 11.3% | 4.2% |
| Jun 2026 | 79.8% | 13% | 7.2% |
| Jul 2026 | 74.9% | 15% | 10.1% |
| Aug 2026 | 73.8% | 18.1% | 8.1% |
| Sep 2026 | 85.5% | 9.4% | 5.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 823K | +22.3% | +11.7 points | |
| 2, held 2nd | 9.4% | 90.5K | -45.2% | -8.7 points | |
| 3, held 3rd | 5.1% | 49.5K | -33.1% | -3 points |
85.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +11.7 points.
9.4%
Held 2nd. 90.5K estimated branded searches, -45.2% vs prior month. Share -8.7 points.
5.1%
Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3 points.
Compare search popularity between Yu-Gi-Oh! and its closest rivals
Every comparison with Yu-Gi-Oh!
2 comparisons
How has branded search demand for Yu-Gi-Oh! changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yu-Gi-Oh! worldwide held steady at 823K.
- Across the 12 months ending September 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games worldwide increased from 81.7% to 85.5%.
- Across the 12 months ending September 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games worldwide peaked at 85.5% in September 2026 and was lowest at 73.8% in August 2026.
How did search popularity change for trading card games worldwide in September 2026?
3 changes
In September 2026, Yu-Gi-Oh! gained estimated Share of Search among trading card games worldwide, from 73.8% to 85.5%.
In September 2026, One Piece Card Game lost estimated Share of Search among trading card games worldwide, from 18.1% to 9.4%.
In September 2026, Disney Lorcana lost estimated Share of Search among trading card games worldwide, from 8.1% to 5.1%.
How is Yu-Gi-Oh! measured?
Brandwave collects information about searches that people make online using Yu-Gi-Oh!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yu gi oh
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