How popular isYouGov in search?
In September 2026, there were an estimated 246K branded searches for YouGov worldwide which held steady over the last 12 months. YouGov holds 34.5% estimated Share of Search among market research firms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which market research firms compete with YouGov?
Share of Search by month for Ipsos, YouGov, GfK, Kantar, Mintel. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | YouGov | GfK | Kantar | Mintel | Nielsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.8% | 12.9% | 15.8% | 5.8% | 1.4% |
| Nov 2025 | 28.1% | 34.4% | 15.4% | 15.4% | 4.6% | 2.1% |
| Dec 2025 | 32.4% | 32.4% | 14.6% | 14.6% | 4.4% | 1.6% |
| Jan 2026 | 29.7% | 36.4% | 13.4% | 13.4% | 4.9% | 2.2% |
| Feb 2026 | 31.6% | 31.6% | 14.2% | 14.2% | 6.4% | 1.9% |
| Mar 2026 | 32.3% | 32.3% | 14.4% | 14.4% | 5.3% | 1.3% |
| Apr 2026 | 37.7% | 30.8% | 11.3% | 13.8% | 5.1% | 1.2% |
| May 2026 | 34.1% | 34.1% | 10.3% | 15.3% | 4.6% | 1.7% |
| Jun 2026 | 43.3% | 28.9% | 8.7% | 13% | 3.9% | 2.1% |
| Jul 2026 | 31.7% | 38.7% | 9.5% | 14.3% | 3.5% | 2.3% |
| Aug 2026 | 37.7% | 30.8% | 11.4% | 13.9% | 3.4% | 2.8% |
| Sep 2026 | 34.5% | 34.5% | 12.7% | 12.7% | 3.8% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 246K | 0% | -3.2 points | |
| 2, held 2nd | 34.5% | 246K | +22.4% | +3.7 points | |
| 3, moved from 4th to 3rd | 12.7% | 90.5K | +22.3% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.7% | 90.5K | 0% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.8% | 27.1K | +22.1% | +0.4 points | |
| 6, held 6th | 1.7% | 12.1K | -33.1% | -1.1 points |
1.
Ipsos
34.5%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.2 points.
2.
YouGov34.5%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.7 points.
3.
GfK12.7%
Moved from 4th to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
4.
Kantar12.7%
Moved from 3rd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
Mintel3.8%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
6.
Nielsen1.7%
Held 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
Compare search popularity between YouGov and its closest rivals
How has branded search demand for YouGov changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YouGov worldwide held steady at 246K.
- Across the 12 months ending September 2026, YouGov’s estimated Share of Search among market research firms worldwide increased from 28.8% to 34.5%.
- Across the 12 months ending September 2026, YouGov’s estimated Share of Search among market research firms worldwide peaked at 38.7% in July 2026 and was lowest at 28.8% in October 2025.
How did search popularity change for market research firms worldwide in September 2026?
6 changes
In September 2026, GfK overtook Kantar to rank 3rd among market research firms worldwide, with 12.7% estimated Share of Search.
In September 2026, YouGov gained estimated Share of Search among market research firms worldwide, from 30.8% to 34.5%.
In September 2026, Ipsos lost estimated Share of Search among market research firms worldwide, from 37.7% to 34.5%.
In September 2026, Kantar lost estimated Share of Search among market research firms worldwide, from 13.9% to 12.7%.
In September 2026, Nielsen lost estimated Share of Search among market research firms worldwide, from 2.8% to 1.7%.
Estimated monthly branded searches for Mintel worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
How is YouGov measured?
Brandwave collects information about searches that people make online using YouGov’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yougov
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Is YouGov your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.