Brandwave

How popular isWired in search?

In September 2026, there were an estimated 18.1K branded searches for Wired worldwide which held steady over the last 12 months. Wired holds 1.3% estimated Share of Search among magazines worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. National Geographic46.8%
  2. The Economist31.3%
  3. Vogue11.5%
  4. Time7.6%
  5. Forbes1.5%
  6. Wired1.3%
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Which magazines compete with Wired?

Wired against magazines worldwide, by month

Share of Search by month for National Geographic, The Economist, Vogue, Time, Wired. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicThe EconomistVogueTimeForbesWired
Oct 202553.2%19.6%8.8%16%1.4%0.96%
Nov 202554.6%24.6%11%7.4%1.5%0.99%
Dec 202553.6%24%8.8%10.7%1.8%1.2%
Jan 202655.7%25.1%7.5%9.2%1.5%1%
Feb 202659.1%21.7%8%8%2%1.3%
Mar 202658.6%21.6%7.9%7.9%1.9%1.9%
Apr 202650.9%22.8%10.2%12.4%2%1.7%
May 202653.2%23.8%13%7.1%1.8%1.2%
Jun 202646.5%31.1%11.4%7.6%1.9%1.5%
Jul 202640.3%40.3%9.9%6.6%1.6%1.3%
Aug 202643.6%35.6%10.7%7.2%1.8%1.2%
Sep 202646.8%31.3%11.5%7.6%1.5%1.3%

  1. 1.National Geographic

    46.8%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +3.2 points.

  2. 2.The Economist

    31.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -4.4 points.

  3. 3.Vogue

    11.5%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  4. 4.Time

    7.6%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  5. 5.Forbes

    1.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Wired

    1.3%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Wired and its closest rivals

Every comparison with Wired

How has branded search demand for Wired changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wired worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Wired’s estimated Share of Search among magazines worldwide held steady, from 0.96% to 1.3%.

How did search popularity change for magazines worldwide in September 2026?

  1. In September 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 43.6% to 46.8%.

  2. In September 2026, Vogue gained estimated Share of Search among magazines worldwide, from 10.7% to 11.5%.

  3. In September 2026, The Economist lost estimated Share of Search among magazines worldwide, from 35.6% to 31.3%.

  4. Estimated monthly branded searches for Time worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.

  5. Estimated monthly branded searches for Forbes worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How is Wired measured?

Brandwave collects information about searches that people make online using Wired’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wired magazine

Do you work for Wired? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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