How popular isWiha?
In September 2026, people searched for Wiha by name about 45,200 times worldwide, a 26.6% decrease from the previous year. These searches made up 1.6% of all global nut driver brand searches, placing Wiha fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about nut driver brands, Wiha appeared in three of the five answers and was the third most recommended of the five.
Wiha is the fifth most searched of 5 competitors and the third most recommended in AI answers.
MilwaukeeShare of searches 66.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 24.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Klein ToolsShare of searches 6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WeraShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
WihaShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top nut driver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wiha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wiha is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Klein Tools1st
- Milwaukee2nd
- Wiha3rd
- DeWalt4th
- Wera5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wiha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nut driver brands
5 answers
Asked ChatGPT
“Which nut driver brand should I buy?”
Asked ChatGPT
“What are the best nut driver brands?”
Asked ChatGPT
“What's the best nut driver brand for hand tool set?”
Searched Google, AI Overview
“nut driver set”
Searched Google, AI Overview
“magnetic nut driver”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which nut driver brands compete with Wiha?
Share of searches by month for Milwaukee, DeWalt, Klein Tools, Wiha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Klein Tools | Wera | Wiha |
|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 21.3% | 4.3% | 1.6% | 1.9% |
| Nov 2025 | 67.4% | 24.8% | 4.1% | 1.8% | 1.9% |
| Dec 2025 | 66.5% | 24.4% | 4.9% | 2.2% | 1.9% |
| Jan 2026 | 66.5% | 24.5% | 4.9% | 2.2% | 1.9% |
| Feb 2026 | 66.5% | 24.5% | 4.9% | 2.2% | 1.9% |
| Mar 2026 | 66.5% | 24.5% | 4.9% | 2.2% | 1.9% |
| Apr 2026 | 66.5% | 24.5% | 4.9% | 2.2% | 1.9% |
| May 2026 | 66.7% | 24.5% | 4.9% | 2.2% | 1.6% |
| Jun 2026 | 67% | 24.6% | 4.9% | 1.8% | 1.7% |
| Jul 2026 | 70.1% | 21.1% | 5.2% | 1.9% | 1.7% |
| Aug 2026 | 66% | 24.3% | 5.9% | 2.2% | 1.6% |
| Sep 2026 | 66.2% | 24.4% | 6% | 1.8% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 1.8M | 0% | +0.3 points | |
| 2, held 2nd | 24.4% | 673K | 0% | +0.1 points | |
| 3, held 3rd | 6% | 165K | 0% | 0 points | |
| 4, held 4th | 1.8% | 49.5K | -18.2% | -0.4 points | |
| 5, held 5th | 1.6% | 45.2K | 0% | 0 points |
66.2%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
DeWalt24.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
6%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Wera1.8%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Wiha1.6%
Held 5th. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Wiha and its closest rivals
Every comparison with Wiha
4 comparisons
How has branded search demand for Wiha changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wiha worldwide fell from 61.6K to 45.2K.
- Across the 12 months ending September 2026, Wiha fell from 4th to 5th among nut driver brands worldwide.
How did search popularity change for nut driver brands worldwide in September 2026?
3 changes
Klein Tools’ share of searches among nut driver brands worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026.
Estimated monthly branded searches for Wiha worldwide fell 26.6% over 12 measured months, from 61.6K to 45.2K in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are Wiha’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Wiha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wiha
- wiha tools
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Is Wiha your brand?
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