Brandwave

How popular isWigs.com?

In October 2026, people searched for Wigs.com by name about 12,100 times worldwide, a 49.4% increase from the previous year. These searches made up 2.4% of all global wig brand searches, placing Wigs.com fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about wig brands, Wigs.com appeared in one of the five answers and was the seventh most recommended of the 13.

Search and AI answers in October 2026

Wigs.com is the fifth most searched of 13 competitors and the seventh most recommended in the AI answers we collected.

  1. LuvmeShare of searches 48.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. UNiceShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. HairviviShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Raquel WelchShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Wigs.comShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+8 more

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Top wig brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wigs.com was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wigs.com is the seventh most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Luvme1st
  2. UNice2nd
  3. Jon Renau3rd
  4. Ellen Wille4th
  5. Raquel Welch5th
  6. Hairvivi6th
  7. Wigs.com7th
  8. Arda Wigs–
  9. Beautyforever–
  10. Nadula–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nadula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about wig brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Wigs.com compared with other wig brands worldwide?

Wigs.com against wig brands worldwide, by month

Share of searches by month for Luvme, UNice, Hairvivi, Raquel Welch, Wigs.com. The figures are in the table below the chart.

View monthly share of searches table
MonthLuvmeUNiceHairviviRaquel WelchWigs.comArda WigsBeautyforeverNadulaWest KissAsteria HairJon RenauEllen WilleRene of Paris
Nov 202556.2%20.5%6.2%4.1%1.5%1.5%1.5%1.5%2.8%1.5%1.2%1%0.45%
Dec 202551.3%22.9%6.9%4.6%1.7%1.4%2.1%1.7%2.5%1.7%1.7%1.1%0.4%
Jan 202650.1%22.4%6.7%5.5%2%1.6%2%1.3%3%1.6%1.6%1.3%0.59%
Feb 202651.4%23%5.7%5.7%1.7%1.7%1.7%1.4%2.5%1.7%1.4%1.1%1.1%
Mar 202646.6%25.6%7.7%5.1%1.9%1.5%1.9%1.5%2.8%1.9%1.3%1.3%1%
Apr 202651.4%23%6.9%4.6%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.75%
May 202652%23.3%5.7%4.7%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.76%
Jun 202653.9%24.1%4.9%4%2.2%1.8%1.8%1.2%1.8%1.4%1.2%1.2%0.64%
Jul 202653%23.7%5.8%3.9%2.1%1.7%1.7%1.2%1.7%1.7%1.4%1.2%0.63%
Aug 202657.4%21%6.3%3.4%1.9%1.5%1.5%1%1.5%1.5%1.3%1%0.55%
Sep 202656.3%20.6%6.2%5.1%2.3%1.5%1.5%1%1.5%1.2%1.2%1%0.54%
Oct 202648.4%26.5%6.5%5.3%2.4%1.6%1.6%1.6%1.6%1.3%1.3%1.1%0.86%

  1. 1.Luvme

    48.4%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -8 points.

  2. 2.UNice

    26.5%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +6 points.

  3. 3.Hairvivi

    6.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Raquel Welch

    5.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Wigs.com

    2.4%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Arda Wigs

    1.6%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Beautyforever

    1.6%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Nadula

    1.6%

    Moved from 12th to 8th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.

  9. 9.West Kiss

    1.6%

    Moved from 8th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Asteria Hair

    1.3%

    Moved from 9th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Jon Renau

    1.3%

    Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Ellen Wille

    1.1%

    Moved from 11th to 12th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Rene of Paris

    0.86%

    Held 13th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.3 points.

Compare popularity between Wigs.com and its closest rivals

Every comparison with Wigs.com

12 comparisons

How has branded search demand for Wigs.com changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Wigs.com worldwide rose from 8.1K to 12.1K.
  • Across the 12 months ending October 2026, Wigs.com’s share of searches among wig brands worldwide increased from 1.5% to 2.4%.
  • Across the 12 months ending October 2026, Wigs.com rose from 10th to 5th among wig brands worldwide.

How did search popularity change for wig brands worldwide in October 2026?

6 changes

  1. In October 2026, Nadula overtook West Kiss and 3 others to rank 8th among wig brands worldwide, with 1.6% of the searches.

  2. In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%.

  3. In October 2026, Luvme lost share of searches among wig brands worldwide, from 56.3% to 48.4%.

  4. Estimated monthly branded searches for Rene of Paris worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in October 2026.

  5. Estimated monthly branded searches for Wigs.com worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026.

  6. Estimated monthly branded searches for Raquel Welch worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026.

How are Wigs.com’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wigs.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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