Brandwave

How popular isWera?

In September 2026, people searched for Wera by name about 49,500 times worldwide, about the same as the previous year. These searches made up 1.8% of all global nut driver brand searches, placing Wera fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about nut driver brands, Wera appeared in two of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Wera is the fourth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. MilwaukeeShare of searches 66.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 24.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Klein ToolsShare of searches 6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. WeraShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. WihaShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top nut driver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wera is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klein Tools1st
  2. Milwaukee2nd
  3. Wiha3rd
  4. DeWalt4th
  5. Wera5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wiha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nut driver brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which nut driver brands compete with Wera?

Wera against nut driver brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Klein Tools, Wera. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltKlein ToolsWeraWiha
Oct 202570.9%21.3%4.3%1.6%1.9%
Nov 202567.4%24.8%4.1%1.8%1.9%
Dec 202566.5%24.4%4.9%2.2%1.9%
Jan 202666.5%24.5%4.9%2.2%1.9%
Feb 202666.5%24.5%4.9%2.2%1.9%
Mar 202666.5%24.5%4.9%2.2%1.9%
Apr 202666.5%24.5%4.9%2.2%1.9%
May 202666.7%24.5%4.9%2.2%1.6%
Jun 202667%24.6%4.9%1.8%1.7%
Jul 202670.1%21.1%5.2%1.9%1.7%
Aug 202666%24.3%5.9%2.2%1.6%
Sep 202666.2%24.4%6%1.8%1.6%

  1. 1.Milwaukee

    66.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.DeWalt

    24.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Klein Tools

    6%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wera

    1.8%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Wiha

    1.6%

    Held 5th. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wera and its closest rivals

Every comparison with Wera

9 comparisons

How has branded search demand for Wera changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wera worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Wera rose from 5th to 4th among nut driver brands worldwide.

How did search popularity change for nut driver brands worldwide in September 2026?

3 changes

  1. Klein Tools’ share of searches among nut driver brands worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026.

  2. Estimated monthly branded searches for Wiha worldwide fell 26.6% over 12 measured months, from 61.6K to 45.2K in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Wera’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wera tools

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How the Brand Demand Index is measured

Where does Wera compete?

Wera is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Nut driver brands4th of 51.8%Shown above
Ratchet spanners brands6th of 72.1%Show ranking
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Is Wera your brand?

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