How popular isVLC Media Player in search?
In September 2026, people searched for VLC Media Player by name about 1.2 million times worldwide, an 18.7% decrease from the previous year. These searches made up 45.5% of all global video conversion software searches, placing VLC Media Player first out of seven brands. These are worldwide searches for English-language branded terms.
- VLC Media Player45.5%
Compressor20.5%
HandBrake16.8%
FFmpeg13.7%
Shutter Encoder2.8%
Adobe Media Encoder0.68%
Permute<0.01%
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Which video conversion software compete with VLC Media Player?
Share of searches by month for VLC Media Player, Compressor, HandBrake, FFmpeg, Shutter Encoder. The figures are in the table below the chart.
View monthly share of searches table
| Month | VLC Media Player | Compressor | HandBrake | FFmpeg | Shutter Encoder | Adobe Media Encoder | Permute |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18.7% | 15.3% | 12.5% | 1.7% | 0.92% | 0.01% |
| Nov 2025 | 45.8% | 20.6% | 16.9% | 13.8% | 1.9% | 1% | 0.01% |
| Dec 2025 | 50.7% | 18.6% | 15.2% | 12.5% | 2% | 0.92% | <0.01% |
| Jan 2026 | 52.5% | 15.8% | 15.8% | 12.9% | 2.1% | 0.95% | <0.01% |
| Feb 2026 | 53.8% | 16.1% | 16.1% | 10.8% | 2.2% | 0.97% | <0.01% |
| Mar 2026 | 50.5% | 15.2% | 18.5% | 12.4% | 2.5% | 0.91% | <0.01% |
| Apr 2026 | 48.9% | 17.9% | 17.9% | 12% | 2.4% | 0.72% | <0.01% |
| May 2026 | 50.6% | 18.6% | 15.2% | 12.4% | 2.5% | 0.75% | 0.01% |
| Jun 2026 | 45.4% | 20.5% | 16.8% | 13.7% | 2.8% | 0.83% | 0.01% |
| Jul 2026 | 47.3% | 17.4% | 17.4% | 14.3% | 2.9% | 0.7% | 0.01% |
| Aug 2026 | 47.3% | 17.4% | 17.4% | 14.3% | 2.9% | 0.7% | <0.01% |
| Sep 2026 | 45.5% | 20.5% | 16.8% | 13.7% | 2.8% | 0.68% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 1.2M | 0% | -1.8 points | |
| 2, held 2nd | 20.5% | 550K | +22.2% | +3.1 points | |
| 3, held 3rd | 16.8% | 450K | 0% | -0.7 points | |
| 4, held 4th | 13.7% | 368K | 0% | -0.5 points | |
| 5, held 5th | 2.8% | 74K | 0% | -0.1 points | |
| 6, held 6th | 0.68% | 18.1K | 0% | 0 points | |
| 7, held 7th | <0.01% | 210 | 0% | 0 points |
45.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.8 points.
20.5%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.1 points.
16.8%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
FFmpeg13.7%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.8%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.68%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Permute<0.01%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between VLC Media Player and its closest rivals
- VLC Media Player vs Compressor: compare search popularity
- VLC Media Player vs HandBrake: compare search popularity
- VLC Media Player vs FFmpeg: compare search popularity
- VLC Media Player vs Shutter Encoder: compare search popularity
- VLC Media Player vs Adobe Media Encoder: compare search popularity
- Compare VLC Media Player with any brand
Every comparison with VLC Media Player
6 comparisons
How has branded search demand for VLC Media Player changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VLC Media Player worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, VLC Media Player’s share of searches among video conversion software worldwide decreased from 50.9% to 45.5%.
- Across the 12 months ending September 2026, VLC Media Player’s share of searches among video conversion software worldwide peaked at 53.8% in February 2026 and was lowest at 45.4% in June 2026.
How did search popularity change for video conversion software worldwide in September 2026?
6 changes
In September 2026, Compressor gained share of searches among video conversion software worldwide, from 17.4% to 20.5%.
In September 2026, VLC Media Player lost share of searches among video conversion software worldwide, from 47.3% to 45.5%.
In September 2026, HandBrake lost share of searches among video conversion software worldwide, from 17.4% to 16.8%.
In September 2026, FFmpeg lost share of searches among video conversion software worldwide, from 14.3% to 13.7%.
Estimated monthly branded searches for Shutter Encoder worldwide rose 49.5% over 12 measured months, from 49.5K to 74K in September 2026.
Estimated monthly branded searches for Permute worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.
How are VLC Media Player’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using VLC Media Player’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vlc media player
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