Brandwave

How popular isVisa in search?

In August 2026, there were an estimated 160K branded searches for Visa worldwide which is down 18.4% over the last 11 months. Visa holds 0.89% estimated Share of Search among credit cards worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Capital One62.2%
  2. American Express28%
  3. Discover7.1%
  4. Barclaycard1.7%
  5. Visa0.89%
  6. Mastercard0.12%
Visa website (opens in a new tab)

Follow Visa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which credit cards compete with Visa?

Visa against credit cards worldwide, by month

Share of Search by month for Capital One, American Express, Discover, Visa. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneAmerican ExpressDiscoverBarclaycardVisaMastercard
Oct 202561.8%27.8%7.1%2%1.1%0.15%
Nov 202557.5%31.4%8%1.9%1.1%0.11%
Dec 202557.4%31.4%8%1.9%1.2%0.14%
Jan 202658.1%32%6.7%1.9%1.2%0.14%
Feb 202657.5%31.4%8%1.9%1.1%0.14%
Mar 202661.5%27.7%8%1.7%0.94%0.15%
Apr 202661.5%27.7%8%1.7%0.94%0.12%
May 202656.5%30.9%9.6%1.9%0.99%0.14%
Jun 202656.8%31.1%9%1.9%1.1%0.17%
Jul 202656.8%31.1%9%1.9%1.1%0.17%
Aug 202662.2%28%7.1%1.7%0.89%0.12%
Sep 2026——————

  1. 1.Capital One

    62.2%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +5.4 points.

  2. 2.American Express

    28%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Discover

    7.1%

    Held 3rd. 1.3M estimated branded searches, -12.2% vs prior month. Share -1.9 points.

  4. 4.Barclaycard

    1.7%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Visa

    0.89%

    Held 5th. 160K estimated branded searches, -6.5% vs prior month. Share -0.2 points.

  6. 6.Mastercard

    0.12%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Visa and its closest rivals

How has branded search demand for Visa changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Visa worldwide fell from 196K to 160K.
  • Across the 11 months ending August 2026, Visa’s estimated Share of Search among credit cards worldwide held steady, from 1.1% to 0.89%.

How did search popularity change for credit cards worldwide in August 2026?

  1. In August 2026, Capital One gained estimated Share of Search among credit cards worldwide, from 56.8% to 62.2%.

  2. In August 2026, American Express lost estimated Share of Search among credit cards worldwide, from 31.1% to 28%.

  3. In August 2026, Discover lost estimated Share of Search among credit cards worldwide, from 9% to 7.1%.

  4. Estimated monthly branded searches for Visa worldwide fell 18.4% over 11 measured months, from 196K to 160K in August 2026.

  5. Estimated monthly branded searches for Barclaycard worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  6. Estimated monthly branded searches for Mastercard worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Visa measured?

Brandwave collects information about searches that people make online using Visa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • visa card
  • visa credit card

Do you work for Visa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Visa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free