How popular isAmerican Express in search?
In August 2026, there were an estimated 5M branded searches for American Express worldwide which held steady over the last 11 months. American Express holds 28% estimated Share of Search among credit cards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Capital One62.2%
American Express28%
Discover7.1%
Barclaycard1.7%Visa0.89%
Mastercard0.12%
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Which credit cards compete with American Express?
Share of Search by month for Capital One, American Express, Discover. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital One | American Express | Discover | Barclaycard | Visa | Mastercard |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 27.8% | 7.1% | 2% | 1.1% | 0.15% |
| Nov 2025 | 57.5% | 31.4% | 8% | 1.9% | 1.1% | 0.11% |
| Dec 2025 | 57.4% | 31.4% | 8% | 1.9% | 1.2% | 0.14% |
| Jan 2026 | 58.1% | 32% | 6.7% | 1.9% | 1.2% | 0.14% |
| Feb 2026 | 57.5% | 31.4% | 8% | 1.9% | 1.1% | 0.14% |
| Mar 2026 | 61.5% | 27.7% | 8% | 1.7% | 0.94% | 0.15% |
| Apr 2026 | 61.5% | 27.7% | 8% | 1.7% | 0.94% | 0.12% |
| May 2026 | 56.5% | 30.9% | 9.6% | 1.9% | 0.99% | 0.14% |
| Jun 2026 | 56.8% | 31.1% | 9% | 1.9% | 1.1% | 0.17% |
| Jul 2026 | 56.8% | 31.1% | 9% | 1.9% | 1.1% | 0.17% |
| Aug 2026 | 62.2% | 28% | 7.1% | 1.7% | 0.89% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 11.1M | +21.4% | +5.4 points | |
| 2, held 2nd | 28% | 5M | 0% | -3.1 points | |
| 3, held 3rd | 7.1% | 1.3M | -12.2% | -1.9 points | |
| 4, held 4th | 1.7% | 301K | 0% | -0.2 points | |
| 5, held 5th | 0.89% | 160K | -6.5% | -0.2 points | |
| 6, held 6th | 0.12% | 22.2K | -18.1% | 0 points |
62.2%
Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +5.4 points.
28%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -3.1 points.
3.
Discover7.1%
Held 3rd. 1.3M estimated branded searches, -12.2% vs prior month. Share -1.9 points.
1.7%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
0.89%
Held 5th. 160K estimated branded searches, -6.5% vs prior month. Share -0.2 points.
0.12%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between American Express and its closest rivals
- American Express vs Capital One: compare search popularity
- American Express vs Discover: compare search popularity
- American Express vs Barclaycard: compare search popularity
- American Express vs Mastercard: compare search popularity
- Compare American Express with any brand
How has branded search demand for American Express changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for American Express worldwide held steady at 5M.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit cards worldwide peaked at 32% in January 2026 and was lowest at 27.7% in March 2026.
How did search popularity change for credit cards worldwide in August 2026?
6 changes
In August 2026, Capital One gained estimated Share of Search among credit cards worldwide, from 56.8% to 62.2%.
In August 2026, American Express lost estimated Share of Search among credit cards worldwide, from 31.1% to 28%.
In August 2026, Discover lost estimated Share of Search among credit cards worldwide, from 9% to 7.1%.
Estimated monthly branded searches for Visa worldwide fell 18.4% over 11 measured months, from 196K to 160K in August 2026.
Estimated monthly branded searches for Barclaycard worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Estimated monthly branded searches for Mastercard worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is American Express measured?
Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- american express
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