Brandwave

How popular isTile in search?

In September 2026, there were an estimated 74K branded searches for Tile worldwide which held steady over the last 12 months. Tile holds 12.9% estimated Share of Search among luggage tracker brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Eufy78.7%
  2. Tile12.9%
  3. Chipolo5.8%
  4. Pebblebee2.6%
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Where does Tile compete?

Tile is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luggage tracker brands2nd of 412.9%Shown below
Cat tracker brands1st of 377.3%Show ranking

Which luggage tracker brands compete with Tile?

Tile against luggage tracker brands worldwide, by month

Share of Search by month for Eufy, Tile, Chipolo, Pebblebee. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTileChipoloPebblebee
Oct 202577.7%12.8%7%2.6%
Nov 202580.1%10.8%5.9%3.2%
Dec 202577.2%12.7%7%3.1%
Jan 202676.7%12.6%6.9%3.8%
Feb 202677.2%12.7%6.9%3.1%
Mar 202680.1%10.8%5.9%3.2%
Apr 202676.7%12.6%6.9%3.8%
May 202680.1%10.8%5.9%3.2%
Jun 202680.6%10.8%5.9%2.7%
Jul 202678.2%12.9%5.8%3.1%
Aug 202678.2%12.9%5.8%3.1%
Sep 202678.7%12.9%5.8%2.6%
  1. 1.Eufy

    78.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Tile

    12.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Chipolo

    5.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pebblebee

    2.6%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare search popularity between Tile and its closest rivals

How has branded search demand for Tile changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tile worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Tile’s estimated Share of Search among luggage tracker brands worldwide peaked at 12.9% in September 2026 and was lowest at 10.8% in March 2026.

How did search popularity change for luggage tracker brands worldwide in September 2026?

  1. In September 2026, Pebblebee lost estimated Share of Search among luggage tracker brands worldwide, from 3.1% to 2.6%.

  2. Tile’s estimated Share of Search among luggage tracker brands worldwide has gained ground for 3 months in a row, from 10.8% to 12.9% in September 2026.

  3. Estimated monthly branded searches for Chipolo worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How is Tile measured?

Brandwave collects information about searches that people make online using Tile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tile tracker

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How the Brand Demand Index is measured

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Is Tile your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.