Brandwave

How popular isTenaya?

In September 2026, people searched for Tenaya by name about 3,600 times worldwide, about the same as the previous year. These searches made up 0.48% of all global climbing shoes brand searches, placing Tenaya fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about climbing shoes brands, Tenaya appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Tenaya is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. Black DiamondShare of searches 49%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. La SportivaShare of searches 49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SCARPAShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. TenayaShare of searches 0.48%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Tenaya website (opens in a new tab)

Follow Tenaya and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top climbing shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tenaya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tenaya is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Sportiva1st
  2. Tenaya2nd
  3. SCARPA3rd
  4. Black Diamond4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tenaya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which climbing shoes brands compete with Tenaya?

Tenaya against climbing shoes brands worldwide, by month

Share of searches by month for Black Diamond, La Sportiva, Tenaya. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLa SportivaSCARPATenaya
Oct 202553.9%44.1%1.5%0.53%
Nov 202558.9%39.4%1.3%0.47%
Dec 202558.9%39.4%1.3%0.47%
Jan 202654%44.1%1.5%0.43%
Feb 202653.9%44.1%1.5%0.53%
Mar 202653.9%44.1%1.5%0.53%
Apr 202653.9%44.1%1.5%0.53%
May 202653.9%44.1%1.5%0.53%
Jun 202648.9%48.9%1.6%0.58%
Jul 202653.8%44%1.8%0.42%
Aug 202649%49%1.6%0.48%
Sep 202649%49%1.6%0.48%

  1. 1.Black Diamond

    49%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.La Sportiva

    49%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.SCARPA

    1.6%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tenaya

    0.48%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tenaya and its closest rivals

Every comparison with Tenaya

3 comparisons

How has branded search demand for Tenaya changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tenaya worldwide held steady at 3.6K.
  • Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands worldwide held steady, from 0.53% to 0.48%.

How did search popularity change for climbing shoes brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for La Sportiva worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are Tenaya’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tenaya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tenaya climbing shoes

Do you work for Tenaya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tenaya your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free