Brandwave

How popular isTegel in search?

In September 2026, there were an estimated 74K branded searches for Tegel worldwide which held steady over the last 12 months. Tegel holds 19.9% estimated Share of Search among chicken Breast brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brinks66.1%
  2. Tegel19.9%
  3. Inghams13.3%
  4. Waitoa0.78%
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Which chicken Breast brands compete with Tegel?

Tegel against chicken Breast brands worldwide, by month

Share of Search by month for Brinks, Tegel, Inghams. The figures are in the table below the chart.

View monthly share of search table
MonthBrinksTegelInghamsWaitoa
Oct 202566.1%19.9%13.3%0.78%
Nov 202561.4%22.6%15.1%0.89%
Dec 202564.1%19.3%15.8%0.77%
Jan 202666.5%16.4%16.4%0.78%
Feb 202667.7%20.4%11.1%0.8%
Mar 202667.7%20.4%11.1%0.8%
Apr 202667.7%20.4%11.1%0.8%
May 202664.8%23.8%10.7%0.76%
Jun 202663.3%23.3%12.7%0.75%
Jul 202663.1%23.2%12.7%0.92%
Aug 202663.3%23.3%12.7%0.75%
Sep 202666.1%19.9%13.3%0.78%
  1. 1.Brinks

    66.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Tegel

    19.9%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Inghams

    13.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Waitoa

    0.78%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tegel and its closest rivals

Every comparison with Tegel

How has branded search demand for Tegel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tegel worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Tegel’s estimated Share of Search among chicken Breast brands worldwide peaked at 23.8% in May 2026 and was lowest at 16.4% in January 2026.

How did search popularity change for chicken Breast brands worldwide in September 2026?

  1. In September 2026, Brinks gained estimated Share of Search among chicken Breast brands worldwide, from 63.3% to 66.1%.

  2. In September 2026, Inghams gained estimated Share of Search among chicken Breast brands worldwide, from 12.7% to 13.3%.

  3. In September 2026, Tegel lost estimated Share of Search among chicken Breast brands worldwide, from 23.3% to 19.9%.

How is Tegel measured?

Brandwave collects information about searches that people make online using Tegel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tegel

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How the Brand Demand Index is measured

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Is Tegel your brand?

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