How popular isTaxSlayer in search?
In August 2026, there were an estimated 27.1K branded searches for TaxSlayer worldwide which is down 33.1% over the last 11 months. TaxSlayer holds 1.8% estimated Share of Search among tax filing software worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
H&R Block43.8%
TurboTax35.8%
FreeTaxUSA16%
TaxAct2.6%
TaxSlayer1.8%
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Which tax filing software compete with TaxSlayer?
Share of Search by month for H&R Block, TurboTax, FreeTaxUSA, TaxAct, TaxSlayer. The figures are in the table below the chart.
View monthly share of search table
| Month | H&R Block | TurboTax | FreeTaxUSA | TaxAct | TaxSlayer |
|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.1% | 11.3% | 2.8% | 1.9% |
| Nov 2025 | 52.5% | 35.3% | 8.7% | 2.1% | 1.4% |
| Dec 2025 | 41.7% | 41.7% | 12.5% | 2.5% | 1.7% |
| Jan 2026 | 23.5% | 52.4% | 19.2% | 3.2% | 1.7% |
| Feb 2026 | 24.8% | 45.3% | 24.8% | 3.3% | 1.8% |
| Mar 2026 | 26.2% | 47.9% | 21.5% | 2.9% | 1.6% |
| Apr 2026 | 24.6% | 45% | 24.6% | 4% | 1.8% |
| May 2026 | 34.4% | 41.8% | 18.8% | 2.5% | 2.5% |
| Jun 2026 | 38.7% | 38.7% | 17.3% | 2.8% | 2.3% |
| Jul 2026 | 43.6% | 35.7% | 15.9% | 2.6% | 2.1% |
| Aug 2026 | 43.8% | 35.8% | 16% | 2.6% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 673K | 0% | +0.2 points | |
| 2, held 2nd | 35.8% | 550K | 0% | +0.1 points | |
| 3, held 3rd | 16% | 246K | 0% | +0.1 points | |
| 4, held 4th | 2.6% | 40.5K | 0% | 0 points | |
| 5, held 5th | 1.8% | 27.1K | -18.1% | -0.4 points |
43.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
35.8%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
16%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
TaxAct2.6%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between TaxSlayer and its closest rivals
How has branded search demand for TaxSlayer changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TaxSlayer worldwide fell from 40.5K to 27.1K.
- Across the 11 months ending August 2026, TaxSlayer’s estimated Share of Search among tax filing software worldwide peaked at 2.5% in May 2026 and was lowest at 1.4% in November 2025.
How did search popularity change for tax filing software worldwide in August 2026?
4 changes
H&R Block’s estimated Share of Search among tax filing software worldwide has gained ground for 3 months in a row, from 34.4% to 43.8% in August 2026.
TaxSlayer’s estimated Share of Search among tax filing software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026.
Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.
Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Where does TaxSlayer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tax filing software | 5th of 5 | 1.8% | Shown above |
| Tax preparation software | 5th of 5 | 1.8% | Show ranking |
| Tax preparation services | 4th of 6 | 2.1% | Show ranking |
How is TaxSlayer measured?
Brandwave collects information about searches that people make online using TaxSlayer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- taxslayer
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