How popular isTaco Bell in search?
In September 2026, there were an estimated 16.6M branded searches for Taco Bell worldwide which held steady over the last 12 months. Taco Bell holds 7.8% estimated Share of Search among fast food chains worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
McDonald's47.5%Burger King14.3%
KFC11.7%Subway9.6%
Taco Bell7.8%
Wendy's5.2%
Popeyes2.9%
Carl's Jr.1.1%Nando's0.02%
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Which fast food chains compete with Taco Bell?
Share of Search by month for McDonald's, Burger King, KFC, Subway, Taco Bell, Wendy's, Popeyes. The figures are in the table below the chart.
View monthly share of search table
| Month | McDonald's | Burger King | KFC | Subway | Taco Bell | Wendy's | Popeyes | Carl's Jr. | Nando's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 14% | 11.5% | 9.4% | 7.7% | 6.3% | 3.5% | 1% | 0.03% |
| Nov 2025 | 49.2% | 12.1% | 12.1% | 8.1% | 8.1% | 5.4% | 3.6% | 1.3% | 0.03% |
| Dec 2025 | 51.8% | 12.7% | 12.7% | 6.9% | 6.9% | 4.6% | 3.1% | 1.1% | 0.02% |
| Jan 2026 | 48% | 14.5% | 11.8% | 7.9% | 7.9% | 5.3% | 3.6% | 1.1% | 0.02% |
| Feb 2026 | 46% | 13.8% | 13.8% | 9.2% | 7.5% | 5.1% | 3.4% | 1.2% | 0.03% |
| Mar 2026 | 47.2% | 14.2% | 11.6% | 9.5% | 7.8% | 5.2% | 3.5% | 1% | 0.02% |
| Apr 2026 | 47.2% | 14.2% | 11.6% | 9.5% | 7.8% | 5.2% | 3.5% | 1% | 0.02% |
| May 2026 | 47.5% | 14.3% | 11.7% | 9.6% | 7.8% | 5.2% | 2.9% | 1.1% | 0.03% |
| Jun 2026 | 47.5% | 14.3% | 11.7% | 9.6% | 7.8% | 5.2% | 2.9% | 1.1% | 0.02% |
| Jul 2026 | 52% | 12.8% | 10.4% | 8.6% | 7% | 5.7% | 2.6% | 0.94% | 0.02% |
| Aug 2026 | 50.9% | 12.5% | 12.5% | 8.4% | 6.8% | 5.6% | 2.5% | 0.92% | 0.02% |
| Sep 2026 | 47.5% | 14.3% | 11.7% | 9.6% | 7.8% | 5.2% | 2.9% | 1.1% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 101M | -18.5% | -3.4 points | |
| 2, held 2nd | 14.3% | 30.4M | 0% | +1.8 points | |
| 3, held 3rd | 11.7% | 24.9M | -18.1% | -0.8 points | |
| 4, held 4th | 9.6% | 20.4M | 0% | +1.2 points | |
| 5, held 5th | 7.8% | 16.6M | 0% | +1 points | |
| 6, held 6th | 5.2% | 11.1M | -18.4% | -0.4 points | |
| 7, held 7th | 2.9% | 6.1M | 0% | +0.4 points | |
| 8, held 8th | 1.1% | 2.2M | 0% | +0.1 points | |
| 9, held 9th | 0.02% | 44.4K | -9.9% | 0 points |
47.5%
Held 1st. 101M estimated branded searches, -18.5% vs prior month. Share -3.4 points.
14.3%
Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
KFC11.7%
Held 3rd. 24.9M estimated branded searches, -18.1% vs prior month. Share -0.8 points.
4.
9.6%
Held 4th. 20.4M estimated branded searches, 0% vs prior month. Share +1.2 points.
7.8%
Held 5th. 16.6M estimated branded searches, 0% vs prior month. Share +1 points.
6.
5.2%
Held 6th. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.4 points.
7.
2.9%
Held 7th. 6.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
1.1%
Held 8th. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
0.02%
Held 9th. 44.4K estimated branded searches, -9.9% vs prior month. Share 0 points.
Compare search popularity between Taco Bell and its closest rivals
Every comparison with Taco Bell
8 comparisons
How has branded search demand for Taco Bell changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Taco Bell worldwide held steady at 16.6M.
- Across the 12 months ending September 2026, Taco Bell’s estimated Share of Search among fast food chains worldwide peaked at 8.1% in November 2025 and was lowest at 6.8% in August 2026.
How did search popularity change for fast food chains worldwide in September 2026?
6 changes
In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.
In September 2026, Subway gained estimated Share of Search among fast food chains worldwide, from 8.4% to 9.6%.
In September 2026, Taco Bell gained estimated Share of Search among fast food chains worldwide, from 6.8% to 7.8%.
In September 2026, McDonald's lost estimated Share of Search among fast food chains worldwide, from 50.9% to 47.5%.
In September 2026, KFC lost estimated Share of Search among fast food chains worldwide, from 12.5% to 11.7%.
Estimated monthly branded searches for Wendy's worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
How is Taco Bell measured?
Brandwave collects information about searches that people make online using Taco Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- taco bell
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