How popular isStrider in search?
In September 2026, there were an estimated 74K branded searches for Strider worldwide which is up 22.3% over the last 12 months. Strider holds 20.1% estimated Share of Search among kids scooter and balance bike brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Wishbone29.9%
Razor24.6%
Strider20.1%
Micro Scooters16.4%
Globber9%
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Which kids scooter and balance bike brands compete with Strider?
Share of Search by month for Wishbone, Razor, Strider, Micro Scooters, Globber. The figures are in the table below the chart.
View monthly share of search table
| Month | Wishbone | Razor | Strider | Micro Scooters | Globber |
|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 25.6% | 14.1% | 14.1% | 7.7% |
| Nov 2025 | 32.4% | 21.6% | 14.6% | 21.6% | 9.7% |
| Dec 2025 | 25.8% | 31.7% | 17.4% | 17.4% | 7.8% |
| Jan 2026 | 48.2% | 17.8% | 17.8% | 9.7% | 6.5% |
| Feb 2026 | 37.8% | 20.8% | 20.8% | 11.4% | 9.3% |
| Mar 2026 | 33.7% | 22.6% | 18.5% | 15.1% | 10.1% |
| Apr 2026 | 30.3% | 24.7% | 20.3% | 13.6% | 11.1% |
| May 2026 | 34.1% | 27.9% | 15.3% | 12.5% | 10.2% |
| Jun 2026 | 31.1% | 31.1% | 17.1% | 11.4% | 9.3% |
| Jul 2026 | 32.1% | 32.1% | 14.4% | 11.8% | 9.6% |
| Aug 2026 | 33.6% | 27.4% | 18.4% | 12.3% | 8.2% |
| Sep 2026 | 29.9% | 24.6% | 20.1% | 16.4% | 9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 110K | -18.5% | -3.7 points | |
| 2, held 2nd | 24.6% | 90.5K | -17.7% | -2.8 points | |
| 3, held 3rd | 20.1% | 74K | 0% | +1.7 points | |
| 4, held 4th | 16.4% | 60.5K | +22.2% | +4.1 points | |
| 5, held 5th | 9% | 33.1K | 0% | +0.8 points |
1.
Wishbone29.9%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.
2.
Razor24.6%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.8 points.
3.
Strider20.1%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.
16.4%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.
5.
Globber9%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between Strider and its closest rivals
Every comparison with Strider
4 comparisons
How has branded search demand for Strider changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Strider worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands worldwide increased from 14.1% to 20.1%.
- Across the 12 months ending September 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands worldwide peaked at 20.8% in February 2026 and was lowest at 14.1% in October 2025.
- Across the 12 months ending September 2026, Strider rose from 4th to 3rd among kids scooter and balance bike brands worldwide.
How did search popularity change for kids scooter and balance bike brands worldwide in September 2026?
5 changes
In September 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands worldwide, from 12.3% to 16.4%.
In September 2026, Strider gained estimated Share of Search among kids scooter and balance bike brands worldwide, from 18.4% to 20.1%.
In September 2026, Globber gained estimated Share of Search among kids scooter and balance bike brands worldwide, from 8.2% to 9%.
In September 2026, Wishbone lost estimated Share of Search among kids scooter and balance bike brands worldwide, from 33.6% to 29.9%.
In September 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands worldwide, from 27.4% to 24.6%.
How is Strider measured?
Brandwave collects information about searches that people make online using Strider’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- strider
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Is Strider your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.