How popular isSHL in search?
In September 2026, people searched for SHL by name about 550,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 38.5% of all global skills assessment platform searches, placing SHL second out of seven platforms. These are worldwide searches for English-language branded terms.
HackerRank57.6%- SHL38.5%
CodeSignal2.3%
Codility1%- iMocha0.31%
Criteria Corp0.25%
TestGorilla<0.01%
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Which skills assessment platforms compete with SHL?
Share of searches by month for HackerRank, SHL, CodeSignal. The figures are in the table below the chart.
View monthly share of searches table
| Month | HackerRank | SHL | CodeSignal | Codility | iMocha | Criteria Corp | TestGorilla |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 47.6% | 2.9% | 1.3% | 0.31% | 0.31% | <0.01% |
| Nov 2025 | 51.9% | 42.4% | 3.1% | 1.7% | 0.51% | 0.34% | <0.01% |
| Dec 2025 | 52.1% | 42.6% | 3.1% | 1.4% | 0.42% | 0.28% | <0.01% |
| Jan 2026 | 42.7% | 52.2% | 2.6% | 1.4% | 0.77% | 0.28% | <0.01% |
| Feb 2026 | 52% | 42.5% | 3.1% | 1.4% | 0.51% | 0.42% | <0.01% |
| Mar 2026 | 38.5% | 57.3% | 2.3% | 1.3% | 0.31% | 0.31% | <0.01% |
| Apr 2026 | 52.4% | 42.8% | 2.6% | 1.4% | 0.42% | 0.34% | <0.01% |
| May 2026 | 69.7% | 20.9% | 5.1% | 2.3% | 1.3% | 0.68% | <0.01% |
| Jun 2026 | 77% | 15.4% | 3.8% | 2.1% | 1.1% | 0.62% | <0.01% |
| Jul 2026 | 83.6% | 11.2% | 2.8% | 1.5% | 0.55% | 0.37% | <0.01% |
| Aug 2026 | 81.1% | 13.3% | 3.3% | 1.5% | 0.43% | 0.43% | <0.01% |
| Sep 2026 | 57.6% | 38.5% | 2.3% | 1% | 0.31% | 0.25% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 823K | 0% | -23.5 points | |
| 2, held 2nd | 38.5% | 550K | +307.4% | +25.2 points | |
| 3, held 3rd | 2.3% | 33.1K | 0% | -0.9 points | |
| 4, held 4th | 1% | 14.8K | 0% | -0.4 points | |
| 5, moved from 6th to 5th | 0.31% | 4.4K | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.25% | 3.6K | -18.2% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | <0.01% | 10 | 0% | 0 points |
57.6%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -23.5 points.
2.SHL
38.5%
Held 2nd. 550K estimated branded searches, +307.4% vs prior month. Share +25.2 points.
2.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
Codility1%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.iMocha
0.31%
Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.25%
Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
<0.01%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between SHL and its closest rivals
Every comparison with SHL
10 comparisons
How has branded search demand for SHL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SHL worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, SHL’s share of searches among skills assessment platforms worldwide decreased from 47.6% to 38.5%.
- Across the 12 months ending September 2026, SHL’s share of searches among skills assessment platforms worldwide peaked at 57.3% in March 2026 and was lowest at 11.2% in July 2026.
How did search popularity change for skills assessment platforms worldwide in September 2026?
6 changes
In September 2026, SHL gained share of searches among skills assessment platforms worldwide, from 13.3% to 38.5%.
In September 2026, HackerRank lost share of searches among skills assessment platforms worldwide, from 81.1% to 57.6%.
In September 2026, CodeSignal lost share of searches among skills assessment platforms worldwide, from 3.3% to 2.3%.
Codility’s share of searches among skills assessment platforms worldwide has lost ground for 3 months in a row, from 2.1% to 1% in September 2026.
iMocha’s share of searches among skills assessment platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.31% in September 2026.
In September 2026, Criteria Corp fell from 5th to 6th among skills assessment platforms worldwide.
How are SHL’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using SHL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shl
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Where does SHL compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pre-employment assessment platforms | 2nd of 8 | 38.3% | Show ranking |
| Skills assessment platforms | 2nd of 7 | 38.5% | Shown above |
Is SHL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.