How popular isSherpa?
In September 2026, people searched for Sherpa by name about 1,900 times worldwide, a 47.2% decrease from the previous year. These searches made up 4.9% of all global cat carrier brand searches, placing Sherpa fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cat carrier brands, Sherpa appeared in all answers and was the second most recommended of the five.
Sherpa is the fifth most searched of 5 competitors and the second most recommended in AI answers.
CatitShare of searches 56.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- PetmateShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SleepypodShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Pet GearShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
SherpaShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Follow Sherpa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cat carrier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sherpa appeared in all five answers. Sherpa is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sleepypod5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sherpa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pet Gear1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Catit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat carrier brands
5 answers
Asked ChatGPT
“Which cat carrier brand should I buy?”
Asked ChatGPT
“What are the best cat carrier brands?”
Asked ChatGPT
“What's the best cat carrier brand for safe travel?”
Searched Google, AI Overview
“best cat carrier”
Searched Google, AI Overview
“cat carrier for travel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cat carrier brands compete with Sherpa?
Share of searches by month for Catit, Petmate, Sleepypod, Pet Gear, Sherpa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Catit | Petmate | Sleepypod | Pet Gear | Sherpa |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 19.2% | 12.8% | 6.9% | 8.5% |
| Nov 2025 | 54.5% | 16.2% | 16.2% | 5.9% | 7.1% |
| Dec 2025 | 56% | 16.7% | 11.2% | 5% | 11.2% |
| Jan 2026 | 55.2% | 16.5% | 9% | 5.9% | 13.4% |
| Feb 2026 | 52.9% | 19.3% | 10.5% | 6.9% | 10.5% |
| Mar 2026 | 53.9% | 19.7% | 10.7% | 8.7% | 7% |
| Apr 2026 | 55.5% | 20.3% | 11% | 7.2% | 6% |
| May 2026 | 51.4% | 15.3% | 12.5% | 8.3% | 12.5% |
| Jun 2026 | 50.8% | 15.1% | 12.4% | 6.6% | 15.1% |
| Jul 2026 | 56.9% | 16.9% | 13.8% | 7.4% | 4.9% |
| Aug 2026 | 54.5% | 16.2% | 16.2% | 7.1% | 5.9% |
| Sep 2026 | 56.9% | 16.9% | 13.8% | 7.4% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 16.9% | 6.6K | 0% | +0.7 points | |
| 3, held 3rd | 13.8% | 5.4K | -18.2% | -2.4 points | |
| 4, held 4th | 7.4% | 2.9K | 0% | +0.3 points | |
| 5, held 5th | 4.9% | 1.9K | -20.8% | -1 points |
1.
Catit56.9%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.Petmate
16.9%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
13.8%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
4.
Pet Gear7.4%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Sherpa4.9%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1 points.
Compare popularity between Sherpa and its closest rivals
Every comparison with Sherpa
4 comparisons
How has branded search demand for Sherpa changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sherpa worldwide fell from 3.6K to 1.9K.
- Across the 12 months ending September 2026, Sherpa’s share of searches among cat carrier brands worldwide decreased from 8.5% to 4.9%.
- Across the 12 months ending September 2026, Sherpa’s share of searches among cat carrier brands worldwide peaked at 15.1% in June 2026 and was lowest at 4.9% in July 2026.
- Across the 12 months ending September 2026, Sherpa fell from 4th to 5th among cat carrier brands worldwide.
How did search popularity change for cat carrier brands worldwide in September 2026?
4 changes
In September 2026, Catit gained share of searches among cat carrier brands worldwide, from 54.5% to 56.9%.
In September 2026, Petmate gained share of searches among cat carrier brands worldwide, from 16.2% to 16.9%.
In September 2026, Sleepypod lost share of searches among cat carrier brands worldwide, from 16.2% to 13.8%.
In September 2026, Sherpa lost share of searches among cat carrier brands worldwide, from 5.9% to 4.9%.
How are Sherpa’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sherpa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sherpa pet carrier
Do you work for Sherpa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sherpa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.