How popular isSezzle in search?
In August 2026, there were an estimated 165K branded searches for Sezzle worldwide which held steady over the last 11 months. Sezzle holds 3% estimated Share of Search among buy now pay later worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which buy now pay later compete with Sezzle?
Share of Search by month for Klarna, Affirm, Afterpay, Sezzle. The figures are in the table below the chart.
View monthly share of search table
| Month | Klarna | Affirm | Afterpay | Sezzle | Zip |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 23.7% | 19.3% | 2.6% | 1.4% |
| Nov 2025 | 52.7% | 23.6% | 19.2% | 3.2% | 1.4% |
| Dec 2025 | 57.6% | 21.1% | 17.2% | 2.8% | 1.3% |
| Jan 2026 | 54.7% | 24.5% | 16.3% | 3.3% | 1.2% |
| Feb 2026 | 51.8% | 28.4% | 15.6% | 3.1% | 1.1% |
| Mar 2026 | 50% | 27.4% | 18.3% | 3% | 1.4% |
| Apr 2026 | 51.7% | 28.3% | 15.5% | 3.1% | 1.4% |
| May 2026 | 50% | 27.4% | 18.3% | 3% | 1.4% |
| Jun 2026 | 51.7% | 28.3% | 15.5% | 3.1% | 1.4% |
| Jul 2026 | 50% | 27.4% | 18.3% | 3% | 1.4% |
| Aug 2026 | 50% | 27.4% | 18.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 2.7M | 0% | 0 points | |
| 2, held 2nd | 27.4% | 1.5M | 0% | 0 points | |
| 3, held 3rd | 18.3% | 1M | 0% | 0 points | |
| 4, held 4th | 3% | 165K | 0% | 0 points | |
| 5, held 5th | 1.4% | 74K | 0% | 0 points |
1.
Klarna50%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Affirm27.4%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Afterpay18.3%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Sezzle3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Zip1.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sezzle and its closest rivals
How has branded search demand for Sezzle changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sezzle worldwide held steady at 165K.
- Across the 11 months ending August 2026, Sezzle’s estimated Share of Search among buy now pay later worldwide held steady, from 2.6% to 3%.
How did search popularity change for buy now pay later worldwide in August 2026?
3 changes
Estimated monthly branded searches for Zip worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Klarna worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
Estimated monthly branded searches for Afterpay worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
Where does Sezzle compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Buy now pay later services | 5th of 5 | 2.9% | Show ranking |
| Buy now pay later | 4th of 5 | 3% | Shown above |
How is Sezzle measured?
Brandwave collects information about searches that people make online using Sezzle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sezzle
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Is Sezzle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.