How popular isSeresto in search?
In September 2026, there were an estimated 40.5K branded searches for Seresto worldwide which is down 18.2% over the last 12 months. Seresto holds 3.9% estimated Share of Search among flea, tick and worm treatment brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flea, tick and worm treatment brands compete with Seresto?
Share of Search by month for Bravecto, NexGard, Simparica, Capstar, Drontal, Seresto. The figures are in the table below the chart.
View monthly share of search table
| Month | Bravecto | NexGard | Simparica | Capstar | Drontal | Seresto | Comfortis | Frontline | Advocate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 38% | 13.9% | 6.2% | 5.1% | 4.2% | 1% | 0.47% | 0.06% |
| Nov 2025 | 34.7% | 34.7% | 12.7% | 7% | 5.7% | 3.8% | 0.93% | 0.35% | 0.05% |
| Dec 2025 | 30.1% | 36.7% | 13.5% | 7.4% | 6% | 4.9% | 0.99% | 0.3% | 0.04% |
| Jan 2026 | 34.5% | 34.5% | 12.6% | 6.9% | 5.7% | 4.6% | 0.93% | 0.24% | 0.04% |
| Feb 2026 | 31% | 37.8% | 13.9% | 6.2% | 5.1% | 5.1% | 0.68% | 0.21% | 0.04% |
| Mar 2026 | 37.7% | 30.9% | 13.8% | 5.1% | 4.2% | 7.5% | 0.56% | 0.21% | 0.04% |
| Apr 2026 | 38.3% | 31.3% | 14% | 5.1% | 4.2% | 6.3% | 0.56% | 0.21% | 0.03% |
| May 2026 | 34.4% | 34.4% | 15.4% | 4.6% | 4.6% | 5.7% | 0.5% | 0.43% | 0.03% |
| Jun 2026 | 38.9% | 31.8% | 14.3% | 5.2% | 4.3% | 4.3% | 0.47% | 0.71% | 0.04% |
| Jul 2026 | 34.1% | 34.1% | 15.3% | 6.8% | 4.6% | 3.7% | 0.61% | 0.77% | 0.04% |
| Aug 2026 | 35.1% | 35.1% | 12.9% | 7.1% | 4.7% | 3.9% | 0.77% | 0.36% | 0.04% |
| Sep 2026 | 35.2% | 35.2% | 12.9% | 7.1% | 4.7% | 3.9% | 0.63% | 0.36% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 368K | 0% | 0 points | |
| 2, held 2nd | 35.2% | 368K | 0% | 0 points | |
| 3, held 3rd | 12.9% | 135K | 0% | 0 points | |
| 4, held 4th | 7.1% | 74K | 0% | 0 points | |
| 5, held 5th | 4.7% | 49.5K | 0% | 0 points | |
| 6, held 6th | 3.9% | 40.5K | 0% | 0 points | |
| 7, held 7th | 0.63% | 6.6K | -18.5% | -0.1 points | |
| 8, held 8th | 0.36% | 3.8K | +0.8% | 0 points | |
| 9, held 9th | 0.04% | 440 | +4.8% | 0 points |
1.
Bravecto35.2%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
NexGard35.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
12.9%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.Capstar
7.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Drontal4.7%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Seresto3.9%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.63%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.36%
Held 8th. 3.8K estimated branded searches, +0.8% vs prior month. Share 0 points.
9.Advocate
0.04%
Held 9th. 440 estimated branded searches, +4.8% vs prior month. Share 0 points.
Compare search popularity between Seresto and its closest rivals
Every comparison with Seresto
8 comparisons
How has branded search demand for Seresto changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Seresto worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Seresto’s estimated Share of Search among flea, tick and worm treatment brands worldwide peaked at 7.5% in March 2026 and was lowest at 3.7% in July 2026.
How did search popularity change for flea, tick and worm treatment brands worldwide in September 2026?
6 changes
NexGard’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 31.8% to 35.2% in September 2026.
Capstar’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 5.2% to 7.1% in September 2026.
Estimated monthly branded searches for Comfortis worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Estimated monthly branded searches for Advocate worldwide fell 35.3% over 12 measured months, from 680 to 440 in September 2026.
Estimated monthly branded searches for Frontline worldwide fell 32.8% over 12 measured months, from 5.6K to 3.8K in September 2026.
Estimated monthly branded searches for Drontal worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How is Seresto measured?
Brandwave collects information about searches that people make online using Seresto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- seresto
Who owns Seresto?
Seresto is owned by Elanco Animal Health Incorporated. Brandwave also tracks Elanco, Capstar and Comfortis, owned by the same company, worldwide.
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Is Seresto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.