Brandwave

How popular isScotty in search?

In August 2026, there were an estimated 165K branded searches for Scotty worldwide which held steady over the last 11 months. Scotty holds 22% estimated Share of Search among kayak accessories worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harmony73.4%
  2. Scotty22%
  3. Seattle Sports2%
  4. YakAttack1.3%
  5. Railblaza1.1%
  6. NRS0.15%
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Which kayak accessories compete with Scotty?

Scotty against kayak accessories worldwide, by month

Share of Search by month for Harmony, Scotty. The figures are in the table below the chart.

View monthly share of search table
MonthHarmonyScottySeattle SportsYakAttackRailblazaNRS
Oct 202572.8%21.8%3.6%0.87%0.87%0.08%
Nov 202570.2%25.7%1.9%1%1%0.09%
Dec 202570.2%25.7%1.9%1%1%0.11%
Jan 202674%22.2%2%0.89%0.89%0.08%
Feb 202674.1%22.2%1.6%1.1%0.89%0.07%
Mar 202673.5%22%2%1.3%1.1%0.12%
Apr 202673.5%22%2%1.3%1.1%0.12%
May 202673.5%22%1.6%1.6%1.1%0.14%
Jun 202669.4%25.4%1.9%1.9%1.2%0.16%
Jul 202669.6%25.5%1.5%1.9%1.3%0.16%
Aug 202673.4%22%2%1.3%1.1%0.15%
Sep 2026——————

  1. 1.Harmony

    73.4%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  2. 2.Scotty

    22%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Seattle Sports

    2%

    Moved from 4th to 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  4. 4.YakAttack

    1.3%

    Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Railblaza

    1.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.NRS

    0.15%

    Held 6th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.

Compare search popularity between Scotty and its closest rivals

How has branded search demand for Scotty changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scotty worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Scotty’s estimated Share of Search among kayak accessories worldwide peaked at 25.7% in November 2025 and was lowest at 21.8% in October 2025.

How did search popularity change for kayak accessories worldwide in August 2026?

  1. In August 2026, Harmony gained estimated Share of Search among kayak accessories worldwide, from 69.6% to 73.4%.

  2. In August 2026, Scotty lost estimated Share of Search among kayak accessories worldwide, from 25.5% to 22%.

  3. In August 2026, YakAttack lost estimated Share of Search among kayak accessories worldwide, from 1.9% to 1.3%.

  4. In August 2026, Seattle Sports rose from 4th to 3rd among kayak accessories worldwide.

  5. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

  6. Estimated monthly branded searches for Railblaza worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How is Scotty measured?

Brandwave collects information about searches that people make online using Scotty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scotty

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How the Brand Demand Index is measured

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