Brandwave

How popular isRoyal Caribbean in search?

In August 2026, there were an estimated 2.7M branded searches for Royal Caribbean worldwide which is up 22.3% over the last 11 months. Royal Caribbean holds 43.8% estimated Share of Search among cruise lines worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Caribbean43.8%
  2. MSC Cruises19.5%
  3. Celebrity Cruises16%
  4. Norwegian Cruise Line13.2%
  5. Carnival Cruise Line7.2%
  6. Princess Cruises0.29%
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Which cruise lines compete with Royal Caribbean?

Royal Caribbean against cruise lines worldwide, by month

Share of Search by month for Royal Caribbean, MSC Cruises, Celebrity Cruises, Norwegian Cruise Line, Carnival Cruise Line. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaribbeanMSC CruisesCelebrity CruisesNorwegian Cruise LineCarnival Cruise LinePrincess Cruises
Oct 202537.6%20.5%13.8%13.8%13.8%0.37%
Nov 202543.1%19.2%15.7%15.7%5.8%0.35%
Dec 202545.7%20.4%13.7%13.7%6.1%0.3%
Jan 202640.9%22.3%14.9%14.9%6.7%0.33%
Feb 202641.3%22.6%15.1%15.1%5.6%0.33%
Mar 202640.5%22.2%12.2%14.8%10%0.33%
Apr 202648.1%21.5%11.8%11.8%6.5%0.32%
May 202644.3%19.7%13.3%13.3%8.9%0.36%
Jun 202636.6%19.9%13.4%13.4%16.3%0.3%
Jul 202639%17.4%14.2%11.7%17.4%0.26%
Aug 202643.8%19.5%16%13.2%7.2%0.29%
Sep 2026——————

  1. 1.Royal Caribbean

    43.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.MSC Cruises

    19.5%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Celebrity Cruises

    16%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Norwegian Cruise Line

    13.2%

    Moved from 5th to 4th. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Carnival Cruise Line

    7.2%

    Moved from 2nd to 5th. 450K estimated branded searches, -63.1% vs prior month. Share -10.2 points.

  6. 6.Princess Cruises

    0.29%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Royal Caribbean and its closest rivals

How has branded search demand for Royal Caribbean changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Royal Caribbean worldwide rose from 2.2M to 2.7M.
  • Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide increased from 37.6% to 43.8%.
  • Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide peaked at 48.1% in April 2026 and was lowest at 36.6% in June 2026.

How did search popularity change for cruise lines worldwide in August 2026?

  1. In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.

  2. In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.

  3. In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.

  4. In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 39% to 43.8%.

  5. In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 17.4% to 7.2%.

  6. Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Royal Caribbean measured?

Brandwave collects information about searches that people make online using Royal Caribbean’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • royal caribbean

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How the Brand Demand Index is measured

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