Brandwave

How popular isRocket Lawyer in search?

In August 2026, there were an estimated 49.5K branded searches for Rocket Lawyer worldwide which is down 18.2% over the last 11 months. Rocket Lawyer holds 37.4% estimated Share of Search among online legal services worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LegalZoom45.8%
  2. Rocket Lawyer37.4%
  3. LawDepot16.8%
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Which online legal services compete with Rocket Lawyer?

Rocket Lawyer against online legal services worldwide, by month

Share of Search by month for LegalZoom, Rocket Lawyer, LawDepot. The figures are in the table below the chart.

View monthly share of search table
MonthLegalZoomRocket LawyerLawDepot
Oct 202545.8%37.4%16.8%
Nov 202542.2%42.2%15.5%
Dec 202547.2%38.6%14.2%
Jan 202650.8%34%15.2%
Feb 202652.3%34.9%12.8%
Mar 202650.8%34%15.2%
Apr 202650.8%34%15.2%
May 202647.2%38.6%14.2%
Jun 202645.8%37.4%16.8%
Jul 202645.8%37.4%16.8%
Aug 202645.8%37.4%16.8%
Sep 2026———
  1. 1.LegalZoom

    45.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.LawDepot

    16.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rocket Lawyer and its closest rivals

How has branded search demand for Rocket Lawyer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rocket Lawyer worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Rocket Lawyer’s estimated Share of Search among online legal services worldwide peaked at 42.2% in November 2025 and was lowest at 34% in January 2026.

How did search popularity change for online legal services worldwide in August 2026?

  1. Estimated monthly branded searches for LegalZoom worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Rocket Lawyer worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  3. Estimated monthly branded searches for LawDepot worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Rocket Lawyer measured?

Brandwave collects information about searches that people make online using Rocket Lawyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rocket lawyer

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How the Brand Demand Index is measured

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Is Rocket Lawyer your brand?

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