Brandwave

Online legal services:Which brands are most popular in search?

In August 2026, LegalZoom was the most searched among online legal services worldwide, with an estimated 60.5K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LegalZoom45.8%
  2. Rocket Lawyer37.4%
  3. LawDepot16.8%

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Share of SearchLeaderboard

Compare the services offering legal documents and advice online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online legal services worldwide, by month

Share of Search by month for LegalZoom, Rocket Lawyer, LawDepot. The figures are in the table below the chart.

View monthly share of search table
MonthLegalZoomRocket LawyerLawDepot
Oct 202545.8%37.4%16.8%
Nov 202542.2%42.2%15.5%
Dec 202547.2%38.6%14.2%
Jan 202650.8%34%15.2%
Feb 202652.3%34.9%12.8%
Mar 202650.8%34%15.2%
Apr 202650.8%34%15.2%
May 202647.2%38.6%14.2%
Jun 202645.8%37.4%16.8%
Jul 202645.8%37.4%16.8%
Aug 202645.8%37.4%16.8%
Sep 2026———

This month’s ranking, August 2026

  1. 1.LegalZoom

    45.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Rocket Lawyer

    37.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.LawDepot

    16.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among online legal services worldwide?

In August 2026, LegalZoom was the most searched among online legal services worldwide, with an estimated 60.5K branded searches and 45.8% estimated Share of Search within this set. Rocket Lawyer is in 2nd place, 8.3 percentage points behind at 37.4% Share of Search.

Global online legal services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LegalZoom45.8%52.3%Feb 202642.2%Nov 20251st
Rocket Lawyer37.4%42.2%Nov 202534%Jan 20262nd
LawDepot16.8%16.8%Jun 202612.8%Feb 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, LegalZoom’s estimated Share of Search among online legal services worldwide peaked at 52.3% in February 2026 and was lowest at 42.2% in November 2025.
  • Across the 11 months ending August 2026, Rocket Lawyer’s estimated Share of Search among online legal services worldwide peaked at 42.2% in November 2025 and was lowest at 34% in January 2026.
  • Across the 11 months ending August 2026, LawDepot’s estimated Share of Search among online legal services worldwide peaked at 16.8% in June 2026 and was lowest at 12.8% in February 2026.
  • Across the 11 months ending August 2026, LegalZoom, Rocket Lawyer and LawDepot held steady: their estimated Share of Search among online legal services worldwide each moved less than 0.5 percentage points.

How did search popularity change for online legal services worldwide in August 2026?

  1. Estimated monthly branded searches for LegalZoom worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Rocket Lawyer worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  3. Estimated monthly branded searches for LawDepot worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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