Brandwave

How popular isPerplexity in search?

In August 2026, there were an estimated 11.1M branded searches for Perplexity worldwide which is down 70.5% over the last 11 months. Perplexity holds 92% estimated Share of Search among AI research assistants worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Perplexity92%
  2. Consensus3%
  3. Elicit3%
  4. Semantic Scholar1.7%
  5. Scite0.27%
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Which AI research assistants compete with Perplexity?

Perplexity against AI research assistants worldwide, by month

Share of Search by month for Perplexity, Consensus, Elicit. The figures are in the table below the chart.

View monthly share of search table
MonthPerplexityConsensusElicitSemantic ScholarScite
Oct 202596.9%0.77%1.4%0.77%0.16%
Nov 202596.3%1.2%1.5%0.8%0.2%
Dec 202595.8%1.4%1.7%0.92%0.23%
Jan 202694.8%1.5%2.3%1%0.25%
Feb 202694.3%1.9%2.3%1.3%0.25%
Mar 202693.1%2.2%2.7%1.8%0.24%
Apr 202693.4%2.2%2.7%1.5%0.24%
May 202693%2.7%2.7%1.5%0.24%
Jun 202692.7%3.2%2.7%1.2%0.24%
Jul 202692.1%3%3%1.7%0.22%
Aug 202692%3%3%1.7%0.27%
Sep 2026—————

  1. 1.Perplexity

    92%

    Held 1st. 11.1M estimated branded searches, -0.33% vs prior month. Share -0.1 points.

  2. 2.Consensus

    3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Elicit

    3%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Semantic Scholar

    1.7%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Scite

    0.27%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Perplexity and its closest rivals

How has branded search demand for Perplexity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Perplexity worldwide fell from 37.8M to 11.1M.
  • Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI research assistants worldwide decreased from 96.9% to 92%.

How did search popularity change for AI research assistants worldwide in August 2026?

  1. Perplexity’s estimated Share of Search among AI research assistants worldwide has lost ground for 3 months in a row, from 93% to 92% in August 2026.

  2. Estimated monthly branded searches for Consensus worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

  3. Estimated monthly branded searches for Scite worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Semantic Scholar worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

  5. Estimated monthly branded searches for Elicit worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

Where does Perplexity compete?

Perplexity is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI chat assistants7th of 90.46%Show ranking
AI research assistants1st of 592%Shown above
AI research tools1st of 493.5%Show ranking
AI search engines1st of 597.2%Show ranking

How is Perplexity measured?

Brandwave collects information about searches that people make online using Perplexity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • comet browser
  • comet perplexity
  • perplexity
  • perplexity ai
  • perplexity ai app
  • perplexity ai free
  • perplexity ai search
  • perplexity ai search engine
  • perplexity app
  • perplexity browser
  • perplexity chat
  • perplexity com
  • perplexity comet
  • perplexity download
  • perplexity finance
  • perplexity ia
  • perplexity labs
  • perplexity max
  • perplexity pro
  • perplexity search
  • perplexity.ai

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How the Brand Demand Index is measured

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