How popular isOrtega in search?
In August 2026, there were an estimated 135K branded searches for Ortega worldwide which held steady over the last 11 months. Ortega holds 12.2% estimated Share of Search among ukulele accessory brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ukulele accessory brands compete with Ortega?
Share of Search by month for Snail, Kala, Aquila, D'Addario, Ortega, Lanikai. The figures are in the table below the chart.
View monthly share of search table
| Month | Snail | Kala | Aquila | D'Addario | Ortega | Lanikai |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 16.2% | 16.2% | 10.9% | 10.9% | 1.5% |
| Nov 2025 | 40.4% | 18% | 18% | 12.1% | 9.9% | 1.6% |
| Dec 2025 | 40.4% | 18.1% | 14.8% | 14.8% | 9.9% | 2% |
| Jan 2026 | 38.2% | 17% | 17% | 14% | 11.4% | 2.3% |
| Feb 2026 | 39.5% | 17.7% | 14.5% | 14.5% | 11.9% | 2% |
| Mar 2026 | 38.7% | 21.2% | 14.2% | 14.2% | 9.5% | 2.3% |
| Apr 2026 | 39.9% | 21.8% | 14.6% | 12% | 9.8% | 2% |
| May 2026 | 43.5% | 19.5% | 15.9% | 10.7% | 8.7% | 1.8% |
| Jun 2026 | 39.9% | 21.8% | 14.6% | 12% | 9.8% | 2% |
| Jul 2026 | 39.5% | 17.7% | 14.5% | 11.9% | 14.5% | 2% |
| Aug 2026 | 40.6% | 18.1% | 14.9% | 12.2% | 12.2% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 450K | 0% | +1.1 points | |
| 2, held 2nd | 18.1% | 201K | 0% | +0.5 points | |
| 3, held 3rd | 14.9% | 165K | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 12.2% | 135K | 0% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 12.2% | 135K | -18.2% | -2.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 2% | 22.2K | 0% | +0.1 points |
1.Snail
40.6%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
Kala18.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Aquila14.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.2%
Moved from 5th to 4th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Ortega12.2%
Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
6.
Lanikai2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Ortega and its closest rivals
How has branded search demand for Ortega changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ortega worldwide held steady at 135K.
- Across the 11 months ending August 2026, Ortega’s estimated Share of Search among ukulele accessory brands worldwide increased from 10.9% to 12.2%.
- Across the 11 months ending August 2026, Ortega’s estimated Share of Search among ukulele accessory brands worldwide peaked at 14.5% in July 2026 and was lowest at 8.7% in May 2026.
How did search popularity change for ukulele accessory brands worldwide in August 2026?
5 changes
In August 2026, Snail gained estimated Share of Search among ukulele accessory brands worldwide, from 39.5% to 40.6%.
In August 2026, Ortega lost estimated Share of Search among ukulele accessory brands worldwide, from 14.5% to 12.2%.
In August 2026, D'Addario rose from 5th to 4th among ukulele accessory brands worldwide.
Estimated monthly branded searches for Lanikai worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Aquila worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Ortega measured?
Brandwave collects information about searches that people make online using Ortega’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ortega
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Is Ortega your brand?
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