Brandwave

How popular isOmnicom in search?

In August 2026, there were an estimated 74K branded searches for Omnicom worldwide which is up 22.3% over the last 11 months. Omnicom holds 35.9% estimated Share of Search among advertising agencies worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Havas35.9%
  2. Omnicom35.9%
  3. Publicis19.6%
  4. WPP Media7.2%
  5. Interpublic1.4%
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Which advertising agencies compete with Omnicom?

Omnicom against advertising agencies worldwide, by month

Share of Search by month for Havas, Omnicom, Publicis, WPP Media. The figures are in the table below the chart.

View monthly share of search table
MonthHavasOmnicomPublicisWPP MediaInterpublic
Oct 202537.1%24.8%24.8%11.1%2.2%
Nov 202529.2%35.7%23.8%8.7%2.6%
Dec 202522.9%51.1%18.7%5.6%1.7%
Jan 202632.1%32.1%26.3%7.9%1.6%
Feb 202630.8%30.8%30.8%6.2%1.5%
Mar 202636.7%30%24.5%7.3%1.5%
Apr 202636.7%30%24.5%7.3%1.5%
May 202634.5%34.5%23%6.9%1.1%
Jun 202634.5%34.5%23%6.9%1.1%
Jul 202638.8%31.7%21.2%6.3%1.9%
Aug 202635.9%35.9%19.6%7.2%1.4%
Sep 2026—————

  1. 1.Havas

    35.9%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  2. 2.Omnicom

    35.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +4.2 points.

  3. 3.Publicis

    19.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.WPP Media

    7.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Interpublic

    1.4%

    Held 5th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.5 points.

Compare search popularity between Omnicom and its closest rivals

How has branded search demand for Omnicom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Omnicom worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Omnicom’s estimated Share of Search among advertising agencies worldwide increased from 24.8% to 35.9%.
  • Across the 11 months ending August 2026, Omnicom’s estimated Share of Search among advertising agencies worldwide peaked at 51.1% in December 2025 and was lowest at 24.8% in October 2025.

How did search popularity change for advertising agencies worldwide in August 2026?

  1. In August 2026, Omnicom gained estimated Share of Search among advertising agencies worldwide, from 31.7% to 35.9%.

  2. In August 2026, WPP Media gained estimated Share of Search among advertising agencies worldwide, from 6.3% to 7.2%.

  3. In August 2026, Havas lost estimated Share of Search among advertising agencies worldwide, from 38.8% to 35.9%.

  4. In August 2026, Publicis lost estimated Share of Search among advertising agencies worldwide, from 21.2% to 19.6%.

  5. Estimated monthly branded searches for Interpublic worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

How is Omnicom measured?

Brandwave collects information about searches that people make online using Omnicom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • omnicom

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How the Brand Demand Index is measured

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