How popular isNature Baby in search?
Nature Baby has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Cotton On72.4%
Country Road21.8%
Seed Heritage5.7%
Bonds0.17%
Nature Baby—
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Which baby clothing brands compete with Nature Baby?
Share of Search by month for Cotton On, Country Road, Seed Heritage, Nature Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Country Road | Seed Heritage | Bonds | Nature Baby |
|---|---|---|---|---|---|
| Oct 2025 | 68% | 25% | 6.8% | 0.2% | — |
| Nov 2025 | 73.2% | 21.8% | 4.8% | 0.18% | — |
| Dec 2025 | 69.2% | 25.2% | 5.4% | 0.14% | — |
| Jan 2026 | 68.9% | 25.3% | 5.5% | 0.2% | — |
| Feb 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| Mar 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| Apr 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| May 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| Jun 2026 | 64.6% | 29% | 6.2% | 0.19% | — |
| Jul 2026 | 65.3% | 29.4% | 5.2% | 0.19% | — |
| Aug 2026 | 72.4% | 21.8% | 5.7% | 0.17% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 2.2M | +22.4% | +7.1 points | |
| 2, held 2nd | 21.8% | 673K | -18.2% | -7.6 points | |
| 3, held 3rd | 5.7% | 175K | +20.7% | +0.5 points | |
| 4, held 4th | 0.17% | 5.4K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
72.4%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +7.1 points.
21.8%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -7.6 points.
5.7%
Held 3rd. 175K estimated branded searches, +20.7% vs prior month. Share +0.5 points.
4.
Bonds0.17%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Nature Baby and its closest rivals
How did search popularity change for baby clothing brands worldwide in August 2026?
2 changes
In August 2026, Cotton On gained estimated Share of Search among baby clothing brands worldwide, from 65.3% to 72.4%.
In August 2026, Country Road lost estimated Share of Search among baby clothing brands worldwide, from 29.4% to 21.8%.
How is Nature Baby measured?
Brandwave collects information about searches that people make online using Nature Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nature baby
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Is Nature Baby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.