Brandwave

How popular isMATLAB and Simulink?

In September 2026, people searched for MATLAB and Simulink by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 3.3% of all global science simulation platform searches, placing MATLAB and Simulink fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about science simulation platforms, MATLAB and Simulink appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

MATLAB and Simulink is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. PhETShare of searches 54.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ExploreLearningShare of searches 24.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. LabsterShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. MATLAB and SimulinkShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. NetLogoShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+4 more

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Top science simulation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MATLAB and Simulink was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MATLAB and Simulink is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PhET1st
  2. Labster2nd
  3. NetLogo3rd
  4. MATLAB and Simulink4th
  5. COMSOL Multiphysics5th
  6. ChemCollective5th
  7. PraxiLabs7th
  8. ExploreLearning8th
  9. Pivot Interactives–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PhET5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ChemCollective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MATLAB and Simulink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetLogo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COMSOL Multiphysics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PraxiLabs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ExploreLearning1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pivot Interactives0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about science simulation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which science simulation platforms compete with MATLAB and Simulink?

MATLAB and Simulink against science simulation platforms worldwide, by month

Share of searches by month for PhET, ExploreLearning, Labster, MATLAB and Simulink, NetLogo, Pivot Interactives, COMSOL Multiphysics. The figures are in the table below the chart.

View monthly share of searches table
MonthPhETExploreLearningLabsterMATLAB and SimulinkNetLogoPivot InteractivesCOMSOL MultiphysicsChemCollectivePraxiLabs
Oct 202550.6%27.7%6.8%3.7%3.7%3%3%0.91%0.49%
Nov 202549.7%27.3%6.7%4.5%4.5%3%3%0.89%0.59%
Dec 202543.1%28.9%8.6%5.8%4.7%3.2%3.9%1.1%0.77%
Jan 202648%26.3%7.9%4.3%4.3%3.5%3.5%1.6%0.45%
Feb 202652.9%23.6%7.1%3.9%3.9%3.2%3.2%1.7%0.52%
Mar 202644.3%29.8%7.3%4.9%4.9%3.3%4%0.97%0.64%
Apr 202652.9%23.6%7.1%3.9%4.8%2.6%3.2%1.2%0.77%
May 202652.3%23.5%7%4.7%4.7%2.1%3.8%1.1%0.62%
Jun 202657.1%17.1%7.7%5.1%5.1%1.2%5.1%1%0.55%
Jul 202664.6%13%5.8%4.8%4.8%0.61%4.8%0.93%0.77%
Aug 202661%18.4%6.7%3.7%3.7%2%3%1.1%0.47%
Sep 202654.9%24.6%6%3.3%3.3%3.3%2.7%1.5%0.44%

  1. 1.PhET

    54.9%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share -6.2 points.

  2. 2.ExploreLearning

    24.6%

    Held 2nd. 135K estimated branded searches, +82.4% vs prior month. Share +6.3 points.

  3. 3.Labster

    6%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.7 points.

  4. 4.MATLAB and Simulink

    3.3%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  5. 5.NetLogo

    3.3%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  6. 6.Pivot Interactives

    3.3%

    Moved from 7th to 6th. 18.1K estimated branded searches, +123.5% vs prior month. Share +1.3 points.

  7. 7.COMSOL Multiphysics

    2.7%

    Moved from 6th to 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  8. 8.ChemCollective

    1.5%

    Held 8th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.4 points.

  9. 9.PraxiLabs

    0.44%

    Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare popularity between MATLAB and Simulink and its closest rivals

Every comparison with MATLAB and Simulink

8 comparisons

How has branded search demand for MATLAB and Simulink changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MATLAB and Simulink worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, MATLAB and Simulink’s share of searches among science simulation platforms worldwide peaked at 5.8% in December 2025 and was lowest at 3.3% in September 2026.

How did search popularity change for science simulation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Pivot Interactives overtook COMSOL Multiphysics to rank 6th among science simulation platforms worldwide, with 3.3% of the searches.

  2. In September 2026, ExploreLearning gained share of searches among science simulation platforms worldwide, from 18.4% to 24.6%.

  3. In September 2026, PhET lost share of searches among science simulation platforms worldwide, from 61% to 54.9%.

  4. In September 2026, Labster lost share of searches among science simulation platforms worldwide, from 6.7% to 6%.

  5. COMSOL Multiphysics’ share of searches among science simulation platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.7% in September 2026.

  6. MATLAB and Simulink’s share of searches among science simulation platforms worldwide has lost ground for 3 months in a row, from 5.1% to 3.3% in September 2026.

How are MATLAB and Simulink’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MATLAB and Simulink’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • matlab and simulink

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How the Brand Demand Index is measured

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