How popular isMastercard in search?
In August 2026, there were an estimated 22.2K branded searches for Mastercard worldwide which is down 18.1% over the last 11 months. Mastercard holds 0.12% estimated Share of Search among credit cards worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Capital One62.2%
American Express28%
Discover7.1%
Barclaycard1.7%Visa0.89%
Mastercard0.12%
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Which credit cards compete with Mastercard?
Share of Search by month for Capital One, American Express, Discover, Mastercard. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital One | American Express | Discover | Barclaycard | Visa | Mastercard |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 27.8% | 7.1% | 2% | 1.1% | 0.15% |
| Nov 2025 | 57.5% | 31.4% | 8% | 1.9% | 1.1% | 0.11% |
| Dec 2025 | 57.4% | 31.4% | 8% | 1.9% | 1.2% | 0.14% |
| Jan 2026 | 58.1% | 32% | 6.7% | 1.9% | 1.2% | 0.14% |
| Feb 2026 | 57.5% | 31.4% | 8% | 1.9% | 1.1% | 0.14% |
| Mar 2026 | 61.5% | 27.7% | 8% | 1.7% | 0.94% | 0.15% |
| Apr 2026 | 61.5% | 27.7% | 8% | 1.7% | 0.94% | 0.12% |
| May 2026 | 56.5% | 30.9% | 9.6% | 1.9% | 0.99% | 0.14% |
| Jun 2026 | 56.8% | 31.1% | 9% | 1.9% | 1.1% | 0.17% |
| Jul 2026 | 56.8% | 31.1% | 9% | 1.9% | 1.1% | 0.17% |
| Aug 2026 | 62.2% | 28% | 7.1% | 1.7% | 0.89% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 11.1M | +21.4% | +5.4 points | |
| 2, held 2nd | 28% | 5M | 0% | -3.1 points | |
| 3, held 3rd | 7.1% | 1.3M | -12.2% | -1.9 points | |
| 4, held 4th | 1.7% | 301K | 0% | -0.2 points | |
| 5, held 5th | 0.89% | 160K | -6.5% | -0.2 points | |
| 6, held 6th | 0.12% | 22.2K | -18.1% | 0 points |
62.2%
Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +5.4 points.
28%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -3.1 points.
3.
Discover7.1%
Held 3rd. 1.3M estimated branded searches, -12.2% vs prior month. Share -1.9 points.
1.7%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
0.89%
Held 5th. 160K estimated branded searches, -6.5% vs prior month. Share -0.2 points.
0.12%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Mastercard and its closest rivals
How has branded search demand for Mastercard changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mastercard worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Mastercard’s estimated Share of Search among credit cards worldwide held steady, from 0.15% to 0.12%.
How did search popularity change for credit cards worldwide in August 2026?
6 changes
In August 2026, Capital One gained estimated Share of Search among credit cards worldwide, from 56.8% to 62.2%.
In August 2026, American Express lost estimated Share of Search among credit cards worldwide, from 31.1% to 28%.
In August 2026, Discover lost estimated Share of Search among credit cards worldwide, from 9% to 7.1%.
Estimated monthly branded searches for Visa worldwide fell 18.4% over 11 measured months, from 196K to 160K in August 2026.
Estimated monthly branded searches for Barclaycard worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Estimated monthly branded searches for Mastercard worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Mastercard measured?
Brandwave collects information about searches that people make online using Mastercard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mastercard credit card
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Is Mastercard your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.