Brandwave

How popular isLumie?

In September 2026, people searched for Lumie by name about 49,500 times worldwide, an 82.7% increase from the previous year. These searches made up 44.5% of all global sunrise alarm clock brand searches, placing Lumie first out of four brands. When we asked both ChatGPT and Google AI Overviews about sunrise alarm clock brands, Lumie appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Lumie is the most searched of 4 competitors and the third most recommended in AI answers.

  1. LumieShare of searches 44.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HatchShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PhilipsShare of searches 20%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LoftieShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sunrise alarm clock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lumie appeared in all five answers. Lumie is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Hatch2nd
  3. Lumie3rd
  4. Loftie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lumie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loftie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunrise alarm clock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which sunrise alarm clock brands compete with Lumie?

Lumie against sunrise alarm clock brands worldwide, by month

Share of searches by month for Lumie, Hatch, Philips, Loftie. The figures are in the table below the chart.

View monthly share of searches table
MonthLumieHatchPhilipsLoftie
Oct 202526.8%39.9%26.8%6.5%
Nov 202519.1%46.7%28.5%5.7%
Dec 202516.4%54.3%24.4%4.9%
Jan 202622.9%45.8%22.9%8.4%
Feb 202623.9%43.5%23.9%8.7%
Mar 202622.5%45%22.5%10%
Apr 202625%45.4%20.4%9.1%
May 202640.7%36.3%14.9%8.1%
Jun 202633.3%51.4%9.9%5.4%
Jul 202636%43.7%13.1%7.2%
Aug 202641.3%33.5%18.5%6.7%
Sep 202644.5%29.6%20%5.9%

  1. 1.Lumie

    44.5%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  2. 2.Hatch

    29.6%

    Held 2nd. 32.9K estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Philips

    20%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Loftie

    5.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

Compare popularity between Lumie and its closest rivals

Every comparison with Lumie

3 comparisons

How has branded search demand for Lumie changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lumie worldwide rose from 27.1K to 49.5K.
  • Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide increased from 26.8% to 44.5%.
  • Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide peaked at 44.5% in September 2026 and was lowest at 16.4% in December 2025.
  • Across the 12 months ending September 2026, Lumie rose from 2nd to 1st among sunrise alarm clock brands worldwide.

How did search popularity change for sunrise alarm clock brands worldwide in September 2026?

4 changes

  1. In September 2026, Lumie gained share of searches among sunrise alarm clock brands worldwide, from 41.3% to 44.5%.

  2. In September 2026, Philips gained share of searches among sunrise alarm clock brands worldwide, from 18.5% to 20%.

  3. In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%.

  4. In September 2026, Loftie lost share of searches among sunrise alarm clock brands worldwide, from 6.7% to 5.9%.

How are Lumie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lumie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lumie

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How the Brand Demand Index is measured

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