Brandwave

How popular isLollipop in search?

In September 2026, there were an estimated 4.5K branded searches for Lollipop worldwide which is down 29.5% over the last 12 months. Lollipop holds 2.2% estimated Share of Search among smart baby monitor brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nanit46.3%
  2. Owlet36.8%
  3. CuboAi9.4%
  4. Babysense5.3%
  5. Lollipop2.2%
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Which smart baby monitor brands compete with Lollipop?

Lollipop against smart baby monitor brands worldwide, by month

Share of Search by month for Nanit, Owlet, CuboAi, Babysense, Lollipop. The figures are in the table below the chart.

View monthly share of search table
MonthNanitOwletCuboAiBabysenseLollipop
Oct 202550.2%31.7%8.6%6.7%2.9%
Nov 202553.7%28.5%9.2%6.1%2.4%
Dec 202553.3%30.5%7.7%5.9%2.6%
Jan 202650.1%31.8%9.8%6.1%2.2%
Feb 202651%32.2%9.1%5.7%2.1%
Mar 202647%35.7%6.9%7.8%2.5%
Apr 202649.7%34.2%8%5.8%2.4%
May 202647.8%35.6%8.5%6.1%2%
Jun 202650.7%33.1%8.9%5.3%2.1%
Jul 202650.9%32.8%8.9%5.3%2.1%
Aug 202648.4%37.7%7%4.9%2%
Sep 202646.3%36.8%9.4%5.3%2.2%

  1. 1.Nanit

    46.3%

    Held 1st. 95.8K estimated branded searches, -13.7% vs prior month. Share -2.1 points.

  2. 2.Owlet

    36.8%

    Held 2nd. 76.1K estimated branded searches, -11.9% vs prior month. Share -0.9 points.

  3. 3.CuboAi

    9.4%

    Held 3rd. 19.4K estimated branded searches, +20.5% vs prior month. Share +2.4 points.

  4. 4.Babysense

    5.3%

    Held 4th. 10.9K estimated branded searches, -2.7% vs prior month. Share +0.4 points.

  5. 5.Lollipop

    2.2%

    Held 5th. 4.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Lollipop and its closest rivals

Every comparison with Lollipop

How has branded search demand for Lollipop changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lollipop worldwide fell from 6.4K to 4.5K.
  • Across the 12 months ending September 2026, Lollipop’s estimated Share of Search among smart baby monitor brands worldwide decreased from 2.9% to 2.2%.

How did search popularity change for smart baby monitor brands worldwide in September 2026?

  1. In September 2026, CuboAi gained estimated Share of Search among smart baby monitor brands worldwide, from 7% to 9.4%.

  2. In September 2026, Nanit lost estimated Share of Search among smart baby monitor brands worldwide, from 48.4% to 46.3%.

  3. In September 2026, Owlet lost estimated Share of Search among smart baby monitor brands worldwide, from 37.7% to 36.8%.

  4. Estimated monthly branded searches for Lollipop worldwide fell 29.5% over 12 measured months, from 6.4K to 4.5K in September 2026.

  5. Estimated monthly branded searches for Babysense worldwide fell 27.3% over 12 measured months, from 15K to 10.9K in September 2026.

How is Lollipop measured?

Brandwave collects information about searches that people make online using Lollipop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • lollipop camera
  • lollipop monitor
  • lollipop smart
  • lollipopbaby

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How the Brand Demand Index is measured

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