Brandwave

How popular isLillet?

In September 2026, people searched for Lillet by name about 135,000 times worldwide, a 32.8% decrease from the previous year. These searches made up 59.2% of all global vermouth brand searches, placing Lillet first out of seven brands. When we asked both ChatGPT and Google AI Overviews about vermouth brands, Lillet appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Lillet is the most searched of 7 competitors and the seventh most recommended in AI answers.

  1. LilletShare of searches 59.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Noilly PratShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CarpanoShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MartiniShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CinzanoShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top vermouth brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lillet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lillet is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carpano1st
  2. Cocchi2nd
  3. Dolin3rd
  4. Martini4th
  5. Noilly Prat5th
  6. Cinzano6th
  7. Lillet7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about vermouth brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which vermouth brands compete with Lillet?

Lillet against vermouth brands worldwide, by month

Share of searches by month for Lillet, Noilly Prat, Carpano, Martini, Cinzano, Cocchi, Dolin. The figures are in the table below the chart.

View monthly share of searches table
MonthLilletNoilly PratCarpanoMartiniCinzanoCocchiDolin
Oct 202565.6%13.2%9.1%5.9%2.6%1.8%1.8%
Nov 202563.2%15.6%8.8%5.7%2.5%2.1%2.1%
Dec 202564.5%15.9%7.4%5.8%2.6%1.7%2.1%
Jan 202665%13.1%8.5%5.9%3.2%1.7%2.6%
Feb 202664.3%12.9%10.2%5.8%2.6%2.1%2.1%
Mar 202662.2%15.3%9.9%5.6%3.1%2%2%
Apr 202667.6%11.1%8.8%6.1%2.7%1.8%1.8%
May 202670.9%9.5%8.1%5.2%2.3%1.6%2.3%
Jun 202668.7%9.3%7.8%6.2%2.8%1.8%3.4%
Jul 202672.8%9.8%6.8%5.4%2.4%1.6%1.3%
Aug 202667.2%11.1%8.8%6.1%3.3%1.8%1.8%
Sep 202659.2%14.5%11.5%6.5%3.6%2.4%2.4%

  1. 1.Lillet

    59.2%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -8 points.

  2. 2.Noilly Prat

    14.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.Carpano

    11.5%

    Held 3rd. 26.2K estimated branded searches, 0% vs prior month. Share +2.7 points.

  4. 4.Martini

    6.5%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  5. 5.Cinzano

    3.6%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  6. 6.Cocchi

    2.4%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Dolin

    2.4%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Lillet and its closest rivals

Every comparison with Lillet

6 comparisons

How has branded search demand for Lillet changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lillet worldwide fell from 201K to 135K.
  • Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide decreased from 65.6% to 59.2%.
  • Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide peaked at 72.8% in July 2026 and was lowest at 59.2% in September 2026.

How did search popularity change for vermouth brands worldwide in September 2026?

6 changes

  1. In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%.

  2. In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%.

  3. In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.

  4. In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.

  5. In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%.

  6. Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Lillet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lillet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lillet

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How the Brand Demand Index is measured

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