How popular isKettle?
In October 2026, people searched for Kettle by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 5.9% of all global potato chip brand searches, placing Kettle third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about potato chip brands, Kettle appeared in all answers and was the most recommended of the 11.
Kettle is the third most searched of 11 competitors and the most recommended in the AI answers we collected.
PringlesShare of searches 53.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Lay'sShare of searches 22.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- KettleShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RufflesShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
WalkersShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kettle appeared in all five answers. Kettle is the most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chips should I buy?”
Asked ChatGPT
“What are the best potato chip brands?”
Asked ChatGPT
“What are the best kettle-cooked chips?”
Searched Google, AI Overview
“potato chips”
Searched Google, AI Overview
“potato chip brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Kettle compared with other potato chip brands worldwide?
Share of searches by month for Pringles, Lay's, Kettle, Ruffles, Walkers, Miss Vickie's, Boulder Canyon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Lay's | Kettle | Ruffles | Walkers | Miss Vickie's | Boulder Canyon | Cape Cod | Utz | Herr's | Tyrrells |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.5% | 18.1% | 5.4% | 3.6% | 2.9% | 2.9% | 2% | 1.6% | 1.6% | 1.1% | 1.3% |
| Dec 2025 | 57.5% | 20.6% | 5.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.6% | 1.6% | 1% | 1.6% |
| Jan 2026 | 54.8% | 19.7% | 4.9% | 3.3% | 6% | 2.7% | 2.7% | 2.2% | 1.5% | 0.99% | 1.2% |
| Feb 2026 | 51.8% | 24.6% | 4.7% | 3.1% | 5.7% | 2.5% | 2.1% | 2.1% | 1.4% | 0.93% | 1.1% |
| Mar 2026 | 53.4% | 20.8% | 4.8% | 3.2% | 3.2% | 3.2% | 2.6% | 2.1% | 3.9% | 1.2% | 1.4% |
| Apr 2026 | 56% | 20.8% | 5% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.2% | 1.2% |
| May 2026 | 55.7% | 20.8% | 5% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1% | 1.2% |
| Jun 2026 | 54.2% | 23.1% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% |
| Jul 2026 | 55.5% | 20.7% | 5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.2% | 1% |
| Aug 2026 | 54.9% | 19.7% | 6% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 57.3% | 19.9% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.9% | 1.9% | 1.3% | 1.3% |
| Oct 2026 | 53.8% | 22.3% | 5.9% | 4% | 3.2% | 2.6% | 2.2% | 1.8% | 1.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 823K | 0% | -3.4 points | |
| 2, held 2nd | 22.3% | 342K | +19.2% | +2.4 points | |
| 3, held 3rd | 5.9% | 90.5K | +22.3% | +0.8 points | |
| 4, held 4th | 4% | 60.5K | +22.2% | +0.5 points | |
| 5, moved from 6th to 5th | 3.2% | 49.5K | +22.2% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 40.5K | 0% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.2% | 33.1K | 0% | -0.1 points | |
| 8, held 8th | 1.8% | 27.1K | 0% | -0.1 points | |
| 9, held 9th | 1.8% | 27.1K | 0% | -0.1 points | |
| 10, held 10th | 1.2% | 18.1K | 0% | -0.1 points | |
| 11, held 11th | 1.2% | 18.1K | 0% | -0.1 points |
1.
Pringles53.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.4 points.
2.
Lay's22.3%
Held 2nd. 342K estimated branded searches, +19.2% vs prior month. Share +2.4 points.
3.Kettle
5.9%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4.
Ruffles4%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
Walkers3.2%
Moved from 6th to 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
2.6%
Moved from 5th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.2%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Cape Cod1.8%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Utz1.8%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Herr's1.2%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Tyrrells1.2%
Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Kettle and its closest rivals
Every comparison with Kettle
10 comparisons
How has branded search demand for Kettle changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Kettle worldwide rose from 74K to 90.5K.
- Across the 12 months ending October 2026, Kettle’s share of searches among potato chip brands worldwide increased from 5.4% to 5.9%.
- Across the 12 months ending October 2026, Kettle’s share of searches among potato chip brands worldwide peaked at 6% in August 2026 and was lowest at 4.7% in February 2026.
How did search popularity change for potato chip brands worldwide in October 2026?
6 changes
In October 2026, Lay's gained share of searches among potato chip brands worldwide, from 19.9% to 22.3%.
In October 2026, Kettle gained share of searches among potato chip brands worldwide, from 5.1% to 5.9%.
In October 2026, Ruffles gained share of searches among potato chip brands worldwide, from 3.4% to 4%.
In October 2026, Pringles lost share of searches among potato chip brands worldwide, from 57.3% to 53.8%.
In October 2026, Walkers rose from 6th to 5th among potato chip brands worldwide.
In October 2026, Miss Vickie's fell from 5th to 6th among potato chip brands worldwide.
How are Kettle’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kettle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kettle chips
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