Brandwave

How popular isHumana in search?

In August 2026, there were an estimated 22.2K branded searches for Humana worldwide which is down 32.9% over the last 11 months. Humana holds 0.86% estimated Share of Search among health insurance brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AXA47.1%
  2. UnitedHealthcare47.1%
  3. Aetna3.5%
  4. Cigna1.3%
  5. Humana0.86%
  6. Bupa0.11%
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Which health insurance brands compete with Humana?

Humana against health insurance brands worldwide, by month

Share of Search by month for AXA, UnitedHealthcare, Aetna, Humana. The figures are in the table below the chart.

View monthly share of search table
MonthAXAUnitedHealthcareAetnaCignaHumanaBupa
Oct 202554.2%36.6%4.9%2.7%1.5%0.13%
Nov 202559.4%32.8%4.4%2%1.3%0.14%
Dec 202559.4%32.8%4.4%2%1.3%0.14%
Jan 202659.8%32.8%4.4%1.6%1.3%0.14%
Feb 202659.7%33%4.4%1.6%1.1%0.18%
Mar 202664.5%28.9%3.9%1.4%1.2%0.15%
Apr 202664.1%28.9%3.9%1.7%1.2%0.15%
May 202664.1%28.9%3.9%1.7%1.2%0.15%
Jun 202655.7%37.6%4.1%1.5%1%0.13%
Jul 202655.8%37.7%4.1%1.2%1%0.13%
Aug 202647.1%47.1%3.5%1.3%0.86%0.11%
Sep 2026——————

  1. 1.AXA

    47.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -8.7 points.

  2. 2.UnitedHealthcare

    47.1%

    Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +9.5 points.

  3. 3.Aetna

    3.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Cigna

    1.3%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Humana

    0.86%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Bupa

    0.11%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Humana and its closest rivals

How has branded search demand for Humana changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Humana worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Humana’s estimated Share of Search among health insurance brands worldwide decreased from 1.5% to 0.86%.

How did search popularity change for health insurance brands worldwide in August 2026?

  1. In August 2026, UnitedHealthcare gained estimated Share of Search among health insurance brands worldwide, from 37.7% to 47.1%.

  2. In August 2026, AXA lost estimated Share of Search among health insurance brands worldwide, from 55.8% to 47.1%.

  3. In August 2026, Aetna lost estimated Share of Search among health insurance brands worldwide, from 4.1% to 3.5%.

  4. Estimated monthly branded searches for Cigna worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Humana worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How is Humana measured?

Brandwave collects information about searches that people make online using Humana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • humana insurance

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How the Brand Demand Index is measured

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