Brandwave

How popular isHoneycomb in search?

In September 2026, there were an estimated 1.6K branded searches for Honeycomb worldwide which is down 37.1% over the last 12 months. Honeycomb holds 0.22% estimated Share of Search among cloud observability platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Grafana44.8%
  2. Datadog34.1%
  3. Dynatrace12.4%
  4. New Relic8.4%
  5. Honeycomb0.22%
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Where does Honeycomb compete?

Honeycomb is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud observability platforms5th of 50.22%Shown below
Distributed tracing platforms5th of 5<0.01%Show ranking

Which cloud observability platforms compete with Honeycomb?

Honeycomb against cloud observability platforms worldwide, by month

Share of Search by month for Grafana, Datadog, Dynatrace, New Relic, Honeycomb. The figures are in the table below the chart.

View monthly share of search table
MonthGrafanaDatadogDynatraceNew RelicHoneycomb
Oct 202542.2%31.8%14%11.6%0.32%
Nov 202543.2%32.6%11.9%12%0.33%
Dec 202547.7%30%10.9%11%0.34%
Jan 202644.1%33.4%12.2%10.1%0.3%
Feb 202645%33.9%12.3%8.5%0.3%
Mar 202648.4%30.4%13.3%7.6%0.26%
Apr 202645.3%33.8%12.3%8.4%0.24%
May 202645.1%34%12.3%8.4%0.23%
Jun 202644%33.7%12.1%10%0.23%
Jul 202644.9%34.1%12.4%8.4%0.24%
Aug 202645%34%12.4%8.4%0.27%
Sep 202644.8%34.1%12.4%8.4%0.22%

  1. 1.Grafana

    44.8%

    Held 1st. 331K estimated branded searches, -1% vs prior month. Share -0.2 points.

  2. 2.Datadog

    34.1%

    Held 2nd. 252K estimated branded searches, -0.34% vs prior month. Share +0.1 points.

  3. 3.Dynatrace

    12.4%

    Held 3rd. 92K estimated branded searches, +0.11% vs prior month. Share +0.1 points.

  4. 4.New Relic

    8.4%

    Held 4th. 62.3K estimated branded searches, -0.06% vs prior month. Share 0 points.

  5. 5.Honeycomb

    0.22%

    Held 5th. 1.6K estimated branded searches, -20.7% vs prior month. Share -0.1 points.

Compare search popularity between Honeycomb and its closest rivals

Every comparison with Honeycomb

How has branded search demand for Honeycomb changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honeycomb worldwide fell from 2.6K to 1.6K.
  • Across the 12 months ending September 2026, Honeycomb’s estimated Share of Search among cloud observability platforms worldwide held steady, from 0.32% to 0.22%.

How did search popularity change for cloud observability platforms worldwide in September 2026?

  1. Estimated monthly branded searches for Honeycomb worldwide fell 37.1% over 12 measured months, from 2.6K to 1.6K in September 2026.

  2. Estimated monthly branded searches for New Relic worldwide fell 33.2% over 12 measured months, from 93.2K to 62.3K in September 2026.

  3. Estimated monthly branded searches for Dynatrace worldwide fell 18% over 12 measured months, from 112K to 92K in September 2026.

How is Honeycomb measured?

Brandwave collects information about searches that people make online using Honeycomb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • honeycomb apm
  • honeycomb io
  • honeycomb monitoring
  • honeycomb observability
  • observability honeycomb

Do you work for Honeycomb? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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