Brandwave

How popular isHome Depot?

In September 2026, people searched for Home Depot by name about 37.2 million times worldwide, about the same as the previous year. These searches made up 72.8% of all global carpet retailer searches, placing Home Depot first out of eight retailers. When we asked both ChatGPT and Google AI Overviews about carpet retailers, Home Depot appeared in two of the three answers.

Search and AI answers in September 2026

Home Depot is the most searched of 8 competitors.

  1. Home DepotShare of searches 72.8%Mentioned in 2 of 3 AI answers
  2. Lowe'sShare of searches 26.6%Mentioned in 2 of 3 AI answers
  3. TapiShare of searches 0.32%Mentioned in 0 of 3 AI answers
  4. CarpetrightShare of searches 0.08%Mentioned in 0 of 3 AI answers
  5. Flooring SuperstoreShare of searches 0.06%Mentioned in 0 of 3 AI answers

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Top carpet retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Home Depot was mentioned in two out of three: in two of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Home Depot2 of 3Named in 2 of 3 ChatGPT answers
  • Lowe's2 of 3Named in 2 of 3 ChatGPT answers
  • Tapi0 of 3Named in 0 of 3 ChatGPT answers
  • Carpetright0 of 3Named in 0 of 3 ChatGPT answers
  • Flooring Superstore0 of 3Named in 0 of 3 ChatGPT answers
  • Cormar0 of 3Named in 0 of 3 ChatGPT answers
  • United Carpets0 of 3Named in 0 of 3 ChatGPT answers
  • Abingdon Flooring0 of 3Named in 0 of 3 ChatGPT answers

See every answer about carpet retailers

3 answers

  • Asked ChatGPT

    “Which carpet retailer should I shop at?”

    1. 1Lowe's

  • Asked ChatGPT

    “What are the best carpet retailers?”

    1. 1Home Depot
    2. 2Lowe's

  • Asked ChatGPT

    “What's the best carpet retailer for new flooring?”

    1. 1Home Depot

  • Searched Google, AI Overview

    “carpet retailers”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best carpet store”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which carpet retailers compete with Home Depot?

Home Depot against carpet retailers worldwide, by month

Share of searches by month for Home Depot, Lowe's. The figures are in the table below the chart.

View monthly share of searches table
MonthHome DepotLowe'sTapiCarpetrightFlooring SuperstoreCormarUnited CarpetsAbingdon Flooring
Oct 202572.7%26.6%0.32%0.21%0.08%0.04%0.04%<0.01%
Nov 202572.9%26.6%0.26%0.12%0.06%0.04%0.03%<0.01%
Dec 202568.8%30.7%0.25%0.09%0.05%0.03%0.02%<0.01%
Jan 202668.7%30.7%0.3%0.14%0.07%0.05%0.03%<0.01%
Feb 202668%30.4%1.2%0.14%0.07%0.05%0.03%<0.01%
Mar 202672.5%26.5%0.88%0.08%0.05%0.04%0.02%<0.01%
Apr 202672.9%26.6%0.26%0.08%0.05%0.04%0.02%<0.01%
May 202672.9%26.6%0.26%0.06%0.05%0.04%0.02%<0.01%
Jun 202668.8%30.7%0.3%0.07%0.06%0.03%0.02%<0.01%
Jul 202672.9%26.7%0.26%0.08%0.06%0.04%0.02%<0.01%
Aug 202672.8%26.6%0.32%0.1%0.06%0.04%0.03%<0.01%
Sep 202672.8%26.6%0.32%0.08%0.06%0.04%0.03%<0.01%

  1. 1.Home Depot

    72.8%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lowe's

    26.6%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tapi

    0.32%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Carpetright

    0.08%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Flooring Superstore

    0.06%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cormar

    0.04%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  7. 7.United Carpets

    0.03%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Abingdon Flooring

    <0.01%

    Held 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare popularity between Home Depot and its closest rivals

Every comparison with Home Depot

7 comparisons

How has branded search demand for Home Depot changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Home Depot worldwide held steady at 37.2M.
  • Across the 12 months ending September 2026, Home Depot’s share of searches among carpet retailers worldwide peaked at 72.9% in May 2026 and was lowest at 68% in February 2026.

How did search popularity change for carpet retailers worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Carpetright worldwide fell 63.2% over 12 measured months, from 110K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Flooring Superstore worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for United Carpets worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Home Depot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Home Depot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • home depot carpet

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How the Brand Demand Index is measured

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