Brandwave

How popular isHardy?

In October 2026, people searched for Hardy by name about 1,900 times worldwide, about the same as the previous year. These searches made up 4.6% of all global fly rod brand searches, placing Hardy ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about fly rod brands, Hardy appeared in one of the five answers and was the ninth most recommended of the 11.

Search and AI answers in October 2026

Hardy is the ninth most searched of 11 competitors and the ninth most recommended in the AI answers we collected.

  1. SageShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Temple Fork OutfittersShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OrvisShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. RedingtonShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. HardyShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+6 more

Hardy website (opens in a new tab)

Follow Hardy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top fly rod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hardy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hardy is the ninth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Orvis1st
  2. Redington2nd
  3. Sage3rd
  4. Echo4th
  5. Scott5th
  6. G. Loomis6th
  7. Winston7th
  8. Thomas & Thomas8th
  9. Hardy9th
  10. Douglas10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Orvis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Winston1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas & Thomas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hardy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G. Loomis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Douglas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about fly rod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Hardy compared with other fly rod brands worldwide?

Hardy against fly rod brands worldwide, by month

Share of searches by month for Sage, Temple Fork Outfitters, Orvis, Redington, Scott, Echo, Winston, Thomas & Thomas, Hardy, G. Loomis, Douglas. The figures are in the table below the chart.

View monthly share of searches table
MonthSageTemple Fork OutfittersOrvisRedingtonScottEchoWinstonThomas & ThomasHardyG. LoomisDouglas
Nov 202521%15.3%9.2%11.3%13.9%9.2%6.1%5%4%2.1%2.7%
Dec 202521.2%15.5%11.4%11.4%11.4%9.3%5.1%5.1%4%2.8%2.8%
Jan 202620.8%15.2%9.2%11.3%11.3%9.2%6%6%5%3.3%2.7%
Feb 202621.6%15.8%9.5%11.7%11.7%9.5%5.2%5.2%4.1%2.8%2.8%
Mar 202619.8%18.4%11.1%13.6%9%9%4.9%4.9%4%2.7%2.7%
Apr 202620.3%16.8%11.3%11.3%9.3%9.3%5%6.2%5%2.7%2.7%
May 202619.6%18.3%11%13.5%9%9%4.8%4.8%4.8%2.7%2.7%
Jun 202619.1%17.8%10.7%13.1%10.7%8.7%5.8%4.7%3.9%3.1%2.6%
Jul 202619.7%18.3%11%13.5%9%9%4.8%4.8%4%2.7%3.2%
Aug 202619.8%18.4%11.1%13.6%9%9%4.9%4.9%4%2.7%2.7%
Sep 202618%17.5%11.8%11.8%9.6%9.6%6.4%5.3%4.2%2.9%2.9%
Oct 202619.1%15.7%10.7%10.7%10.7%8.7%7%5.8%4.6%3.9%3.1%

  1. 1.Sage

    19.1%

    Held 1st. 7.9K estimated branded searches, -3.7% vs prior month. Share +1.1 points.

  2. 2.Temple Fork Outfitters

    15.7%

    Held 2nd. 6.5K estimated branded searches, -18.8% vs prior month. Share -1.8 points.

  3. 3.Orvis

    10.7%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  4. 4.Redington

    10.7%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.Scott

    10.7%

    Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Echo

    8.7%

    Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.Winston

    7%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Thomas & Thomas

    5.8%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. 9.Hardy

    4.6%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.G. Loomis

    3.9%

    Moved from 11th to 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.

  11. 11.Douglas

    3.1%

    Moved from 10th to 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

G. Loomis sells other things too, so only its searches that name this product count here, like “g loomis fly rod”.

Compare popularity between Hardy and its closest rivals

Every comparison with Hardy

10 comparisons

How has branded search demand for Hardy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hardy worldwide held steady at 1.9K.
  • Across the 12 months ending October 2026, Hardy’s share of searches among fly rod brands worldwide increased from 4% to 4.6%.
  • Across the 12 months ending October 2026, Hardy’s share of searches among fly rod brands worldwide peaked at 5% in January 2026 and was lowest at 3.9% in June 2026.

How did search popularity change for fly rod brands worldwide in October 2026?

6 changes

  1. In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches.

  2. In October 2026, G. Loomis overtook Douglas to rank 10th among fly rod brands worldwide, with 3.9% of the searches.

  3. In October 2026, Sage gained share of searches among fly rod brands worldwide, from 18% to 19.1%.

  4. In October 2026, Winston gained share of searches among fly rod brands worldwide, from 6.4% to 7%.

  5. In October 2026, Thomas & Thomas gained share of searches among fly rod brands worldwide, from 5.3% to 5.8%.

  6. In October 2026, Temple Fork Outfitters lost share of searches among fly rod brands worldwide, from 17.5% to 15.7%.

How are Hardy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hardy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hardy fly rod

Do you work for Hardy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hardy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free