How popular isGong cha in search?
In September 2026, there were an estimated 1M branded searches for Gong cha worldwide which held steady over the last 12 months. Gong cha holds 69% estimated Share of Search among bubble tea chains worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gong cha69%
Chatime25.4%ChaPanda2.8%
Yi Fang Taiwan Fruit Tea2.8%
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Which bubble tea chains compete with Gong cha?
Share of Search by month for Gong cha, Chatime, ChaPanda, Yi Fang Taiwan Fruit Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Gong cha | Chatime | ChaPanda | Yi Fang Taiwan Fruit Tea |
|---|---|---|---|---|
| Oct 2025 | 69.8% | 25.7% | 1% | 3.5% |
| Nov 2025 | 73.2% | 22% | 1.1% | 3.6% |
| Dec 2025 | 69.7% | 25.6% | 1.3% | 3.4% |
| Jan 2026 | 73.1% | 22% | 1.3% | 3.6% |
| Feb 2026 | 73.7% | 22.2% | 1.1% | 3% |
| Mar 2026 | 69.2% | 25.5% | 1.9% | 3.4% |
| Apr 2026 | 69.2% | 25.5% | 1.9% | 3.4% |
| May 2026 | 73.3% | 22.1% | 1.6% | 3% |
| Jun 2026 | 69.2% | 25.5% | 1.9% | 3.4% |
| Jul 2026 | 68.6% | 25.2% | 2.8% | 3.4% |
| Aug 2026 | 68.6% | 25.2% | 2.8% | 3.4% |
| Sep 2026 | 69% | 25.4% | 2.8% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69% | 1M | 0% | +0.4 points | |
| 2, held 2nd | 25.4% | 368K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 2.8% | 40.5K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.8% | 40.5K | -18.2% | -0.6 pointsmoved from 3rd to 4th |
1.
Gong cha69%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Chatime25.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
2.8%
Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Compare search popularity between Gong cha and its closest rivals
Every comparison with Gong cha
3 comparisons
How has branded search demand for Gong cha changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gong cha worldwide held steady at 1M.
- Across the 12 months ending September 2026, Gong cha’s estimated Share of Search among bubble tea chains worldwide decreased from 69.8% to 69%.
- Across the 12 months ending September 2026, Gong cha’s estimated Share of Search among bubble tea chains worldwide peaked at 73.7% in February 2026 and was lowest at 68.6% in July 2026.
How did search popularity change for bubble tea chains worldwide in September 2026?
2 changes
In September 2026, Yi Fang Taiwan Fruit Tea lost estimated Share of Search among bubble tea chains worldwide, from 3.4% to 2.8%.
In September 2026, ChaPanda rose from 4th to 3rd among bubble tea chains worldwide.
How is Gong cha measured?
Brandwave collects information about searches that people make online using Gong cha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gong cha
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