How popular isFrontline in search?
In September 2026, there were an estimated 1M branded searches for Frontline worldwide which held steady over the last 12 months. Frontline holds 49% estimated Share of Search among flea, tick and worm treatment brands worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flea, tick and worm treatment brands compete with Frontline?
Share of Search by month for Frontline, Bravecto, NexGard, Simparica, Capstar, Drontal. The figures are in the table below the chart.
View monthly share of search table
| Month | Frontline | Bravecto | NexGard | Simparica | Capstar | Drontal | Seresto | Comfortis | Advocate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 16.9% | 20.7% | 7.6% | 3.4% | 2.8% | 2.3% | 0.56% | — |
| Nov 2025 | 43.8% | 19.6% | 19.6% | 7.2% | 3.9% | 3.2% | 2.2% | 0.53% | — |
| Dec 2025 | 40.3% | 18% | 22% | 8.1% | 4.4% | 3.6% | 3% | 0.59% | — |
| Jan 2026 | 48.4% | 17.8% | 17.8% | 6.5% | 3.6% | 2.9% | 2.4% | 0.48% | — |
| Feb 2026 | 45.9% | 16.8% | 20.5% | 7.5% | 3.4% | 2.8% | 2.8% | 0.37% | — |
| Mar 2026 | 40.8% | 22.4% | 18.3% | 8.2% | 3% | 2.5% | 4.5% | 0.33% | — |
| Apr 2026 | 41.1% | 22.6% | 18.5% | 8.3% | 3% | 2.5% | 3.7% | 0.33% | — |
| May 2026 | 38.7% | 21.2% | 21.2% | 9.5% | 2.8% | 2.8% | 3.5% | 0.31% | — |
| Jun 2026 | 32.4% | 26.5% | 21.7% | 9.7% | 3.6% | 2.9% | 2.9% | 0.32% | — |
| Jul 2026 | 25.6% | 25.6% | 25.6% | 11.5% | 5.1% | 3.4% | 2.8% | 0.46% | — |
| Aug 2026 | 44.1% | 19.7% | 19.7% | 7.2% | 4% | 2.7% | 2.2% | 0.43% | — |
| Sep 2026 | 49% | 18% | 18% | 6.6% | 3.6% | 2.4% | 2% | 0.32% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 1M | +21.5% | +4.9 points | |
| 2, held 2nd | 18% | 368K | 0% | -1.7 points | |
| 3, held 3rd | 18% | 368K | 0% | -1.7 points | |
| 4, held 4th | 6.6% | 135K | 0% | -0.6 points | |
| 5, held 5th | 3.6% | 74K | 0% | -0.3 points | |
| 6, held 6th | 2.4% | 49.5K | 0% | -0.2 points | |
| 7, held 7th | 2% | 40.5K | 0% | -0.2 points | |
| 8, held 8th | 0.32% | 6.6K | -18.5% | -0.1 points | |
| —, not measured this month | — | — | — | — |
49%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.9 points.
2.
Bravecto18%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
NexGard18%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.
6.6%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.Capstar
3.6%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Drontal2.4%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Seresto2%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.32%
Held 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
—.Advocate
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Frontline and its closest rivals
Every comparison with Frontline
8 comparisons
How has branded search demand for Frontline changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Frontline worldwide held steady at 1M.
- Across the 12 months ending September 2026, Frontline’s estimated Share of Search among flea, tick and worm treatment brands worldwide increased from 45.9% to 49%.
- Across the 12 months ending September 2026, Frontline’s estimated Share of Search among flea, tick and worm treatment brands worldwide peaked at 49% in September 2026 and was lowest at 25.6% in July 2026.
How did search popularity change for flea, tick and worm treatment brands worldwide in September 2026?
6 changes
In September 2026, Frontline gained estimated Share of Search among flea, tick and worm treatment brands worldwide, from 44.1% to 49%.
In September 2026, Bravecto lost estimated Share of Search among flea, tick and worm treatment brands worldwide, from 19.7% to 18%.
In September 2026, NexGard lost estimated Share of Search among flea, tick and worm treatment brands worldwide, from 19.7% to 18%.
In September 2026, Simparica lost estimated Share of Search among flea, tick and worm treatment brands worldwide, from 7.2% to 6.6%.
Seresto’s estimated Share of Search among flea, tick and worm treatment brands worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
Estimated monthly branded searches for Comfortis worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How is Frontline measured?
Brandwave collects information about searches that people make online using Frontline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- frontline
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Is Frontline your brand?
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